VP, Product Marketing

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Advarra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1983

☁️ SaaS

💊 Pharmaceuticals

SaaS • Pharmaceuticals

Advarra is a provider of integrated regulatory oversight and clinical trial technology, combining independent IRB review and compliance services with enterprise SaaS platforms (including Braid, OnCore, Clinical Conductor, eReg, and eSource). The company delivers operational intelligence, AI-powered protocol design and automation, site collaboration, study startup and enrollment tools, and strategic enablement services to sponsors, CROs, research sites, and institutions to improve efficiency, compliance, and patient safety across the clinical trial lifecycle.

📋 Description

• responsible for setting the strategic vision and leading the execution of all product marketing initiatives • drives the creation of compelling, differentiated narratives that build brand authority, increase awareness, and scale demand generation and pipeline growth • partners closely with product, sales, and customer success to accelerate deal cycles, improve win rates, and drive revenue • own the company’s marketecture and solution packaging by analyzing customer needs, usage patterns, industry trends, and the competitive landscape • conduct market research and competitive analysis, and gather customer insights to identify market opportunities, trends, and customer insights • oversee the creation of high-quality content to market the company’s products and services • closely collaborate with product management to influence product roadmaps and ensure timely release planning • equip the sales team with the necessary tools, resources, and training to effectively sell • serve as the voice of the customer within the organization • own the analyst relations program, building relationships with key analysts

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred. • 15+ years proven experience in product marketing leadership roles within the B2B technology or services industry. • Demonstrated success in developing and executing go-to-market plans, including product positioning, and messaging strategies. • Previous experience within the clinical research or Life Sciences industry preferred. • Previous experience working in software technology and data & AI solutions preferred. • Experience with marketing automation systems preferred. • Ability to work highly collaboratively with cross-functional teams. • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts and influence stakeholders at all levels. • Experience leading and managing high-performing teams, with a focus on fostering professional growth and development. • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. • Excellent independent and team collaboration skills. • Creative thinker with a passion for innovation and a customer-centric approach.

🏖️ Benefits

• health coverage • paid holidays • variable bonus