VP, Customer Data Strategist

Job not on LinkedIn

🕒 July 29

🏢🏡 New York City – Hybrid

💵 $234.2k - $274k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Hearst Networks EMEA

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

Media

Hearst Networks EMEA is an international broadcaster operating prominent brands such as The HISTORY® Channel and Crime + Investigation® across EMEA. It also includes BLAZE® in the UK and COSMO in Spain. The network is made up of four key divisions: Hearst Networks UK, Hearst Networks Germany, Hearst Networks Italia, and COSMO Spain, catering to diverse regions throughout Europe, the Middle East, and Africa. Focused on sharing unique and trusted stories, Hearst Networks EMEA emphasizes a collaborative and culturally rich work environment, celebrating individuality and teamwork across its offices in multiple cities including London and Madrid.

📋 Description

• Define the strategic roadmap for our composable CDP and identity resolution capabilities • Design and activate Audience Customer Journeys that increase engagement and revenue per user • Oversee our Analytics Engineering team • Partner with our media agency's data platform (e.g., BLU) • Champion first-party data as a starting point for strategy • Act as the senior voice in strategic planning conversations • Define the KPIs and ROI frameworks • Apply AI and advanced analytics judgment • Maintain a strategic view of the identity, CDP, and data activation landscape • Enact strategies that grow AEGM's first-party data footprint • Build governance and onboarding frameworks • Provide periodic updates to Media Solutions on first-party data infrastructure • Partner with Legal and Media Solutions to understand data usage rights • Work with Legal to ensure data privacy laws (GDPR/CCPA) are strictly governed

🎯 Requirements

• At least 10 years of experience leading and managing technical teams (e.g., analytics engineers) • At least 7 years of experience in customer data strategy, CDP/MarTech, or marketing analytics • At least 5 years of direct people management experience • Working knowledge of composable CDP platforms (e.g., Hightouch), identity resolution concepts (deterministic vs. probabilistic matching), and applied AI/ML • At least 5 years of directing data engineering work on cloud data warehouses (e.g., Snowflake) and visualization tools (e.g., DOMO) • Experience integrating first-party data strategy with activation platforms such as Iterable and Adobe

🏖️ Benefits

• healthcare coverage • 401k matching • a range of other benefits