Retention Marketing Manager – Email, SMS

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Afina

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

💄 Beauty

🧘 Wellness

eCommerce • Beauty • Wellness

Afina is a direct-to-consumer brand selling filtered showerheads and replacement filters designed to remove chlorine, heavy metals, and other contaminants from shower water to improve skin and hair health. The company markets products (filtered shower heads, replacement filters) with benefits like reduced acne, less frizz, improved scalp health, easy installation, strong water pressure, 90-day returns, and subscription-like replacement guidance (replace filters every 2–3 months). They target consumers concerned with skincare and haircare affected by shower water, promoting higher-quality bathing experience and offering online eCommerce sales.

📋 Description

• Own Afina’s email + SMS retention strategy end-to-end • Build and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.) • Launch high-performing campaigns that drive revenue every week • Build advanced segmentation and personalized customer journeys • Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs • Improve retention, LTV, deliverability, and revenue per recipient • Own filter replenishment lifecycle campaigns • Work closely with growth, creative, and CX teams to scale retention fast

🎯 Requirements

• 3+ years in email/SMS marketing for DTC or e-commerce brands • Strong Klaviyo experience • Proven track record driving measurable retention and revenue growth • Strong copywriting + conversion instincts • Data-driven mindset with strong analytical skills • Ability to execute at high speed in a fast-growth startup environment • Highly organized, proactive, and obsessed with performance

🏖️ Benefits

• Competitive pay + bonuses + equity upside • Remote flexibility • Free Afina products + employee discounts