Demand Gen Manager

🔥 0 minutes ago

🏈 Alabama, California, +19 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $158.4k - $237.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Afresh

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤖 Artificial Intelligence

🛍️ eCommerce

☁️ SaaS

Artificial Intelligence • eCommerce • SaaS

Afresh is a technology company that provides innovative solutions for the fresh food grocery sector. Their platform leverages cutting-edge machine learning to optimize ordering, inventory management, and reduce food waste, helping grocery teams to manage fresh produce more efficiently. Afresh aims to transform grocery store operations with best-in-class technology, ensuring fresher displays, faster inventory turns, and increased sales. By enhancing operational efficiency and accuracy, Afresh supports grocers in sustainability goals like reducing greenhouse gas emissions and water usage. The company is committed to sustainably nourishing the world with fresh food.

📋 Description

• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns • Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact • Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation • Flex programs across top, middle, and bottom of funnel as business needs shift • Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes • Manage an event coordinator who runs event logistics; you will own on-site execution • Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel • Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment • Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine • Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation • Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI • Report on demand performance with clear, synthesized insights and recommendations.

🎯 Requirements

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market • Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions • A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team • Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies • Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact • Experience running webinar programs end-to-end, including content development and distribution • Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics • Strong writer across campaign copy, email, landing pages, and webinar promotion.

🏖️ Benefits

• Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services. • Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match. • Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access. • Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh. • Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive. • Time to Recharge: Flexible paid time off to take the time you need to recharge.