Category Growth Manager, Women's Hormones

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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📋 Description

• Own the strategy and growth of the Women’s Hormones category, including goals, priorities, performance metrics, and growth plans • Develop category strategy based on market opportunity, customer needs, competitive dynamics, clinical considerations, and broader business strategy • Analyze revenue, conversion, activation, CAC, LTV, retention, margin, payback, and ROI • Identify growth opportunities and constraints and translate them into priorities and recommendations • Evaluate pricing, packaging, offers, bundling, positioning, customer segments, and the category business model • Build business cases and recommend where AgelessRx should invest, test, expand, or change direction • Become the internal expert on the category, customers, and competitive landscape • Build customer feedback loops through interviews, user testing, surveys, behavioral data, and Customer Experience insights • Evaluate competitors’ positioning, products, pricing, customer experience, strengths, weaknesses, and emerging strategies • Translate customer and market insights into recommendations for Marketing, Product, Clinical, and Operations • Own the category experience across discovery, education, conversion, onboarding, treatment, engagement, and retention • Identify customer-journey friction points and opportunities to improve customer value and business performance • Partner with Product, Engineering, Clinical, and Operations on product and service improvements • Prioritize category-specific features and capabilities based on customer and commercial impact • Identify opportunities for new treatments, services, bundles, cross-sell opportunities, and adjacent offerings • Own go-to-market strategy for new category offerings, including audiences, positioning, messaging, launch priorities, channels, and success metrics • Partner with Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams • Develop and prioritize experiments across acquisition, landing pages, onboarding, conversion, pricing, offers, messaging, lifecycle, retention, and re-engagement • Analyze performance, identify drivers, and translate learnings into subsequent decisions and experiments • Identify new channels, partnerships, community opportunities, and efficient ways to reach target customers • Ensure growth is sustainable and economically sound

🎯 Requirements

• 7+ years of experience across category management, growth, product marketing, general management, business strategy, consumer product, or a related commercially focused role • Experience owning meaningful growth or commercial outcomes for a digital product, consumer health business, telehealth service, subscription business, marketplace, or category-level business line • Demonstrated ability to understand a market and translate customer, competitive, and performance insights into business strategy and execution • Strong commercial and analytical skills, with experience working with revenue, conversion, CAC, LTV, retention, activation, margin, payback, and ROI metrics • Experience building, launching, or scaling products, services, categories, or business lines in an ambiguous or rapidly changing environment • Strong customer research instincts and comfort directly interviewing customers, evaluating customer behavior, and translating insights into action • Experience with positioning, value propositions, pricing, packaging, offers, go-to-market strategy, or new product/service launches • Comfort operating in a regulated environment balancing clinical accuracy, privacy, compliance, patient trust, and responsible communication • Strong Excel or Google Sheets skills • Familiarity with GA4, Looker, SQL, CRM/lifecycle platforms, or product analytics tools is a plus • Experience in telehealth, digital health, consumer health, women's health, or another regulated consumer category is strongly preferred • Genuine curiosity about longevity, preventative health, and the future of healthcare

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