Director of Event Marketing

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Active Interest Media

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201 - 500 employees

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and TV shows that reach millions of readers, fans, and attendees in 85 countries.

📋 Description

• Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. • Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities. • Create differentiated sponsorship programs that replace basic tiered packages with custom activations. • Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue. • Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority. • Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities. • Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.

🎯 Requirements

• College Degree is required • 5-10 years of progressive event management and production experience • Creativity, enthusiasm and an “unboring” approach to projects and work life is encouraged. • Experience in the media industry, home building and enthusiast marketing is a plus. • Strong ability to work cross-functionally across departments and through key constituents.

🏖️ Benefits

• Health insurance • Flexible work arrangements