Director of Event Marketing

🕒 July 3

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Logo of Active Interest Media

Active Interest Media

201 - 500 employees

📱 Media

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

Active Interest Media is one of the world’s largest enthusiast media companies, producing a variety of consumer and trade media including magazines, websites, TV shows, and events that reach millions globally in 85 countries. Their diverse portfolio includes publications such as Anglers Journal, Popular Woodworking, and Writer’s Digest, and they also operate B2B platforms and retail events through their Home Group and Marine Group divisions. Active Interest Media aims to deliver trustworthy information and services that inspire and engage their customers in their passions.

📋 Description

• Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. • Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities. • Create differentiated sponsorship programs that replace basic tiered packages with custom activations. • Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue. • Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority. • Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities. • Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.

🎯 Requirements

• College Degree is required • 5-10 years of progressive event management and production experience • Creativity, enthusiasm and an “unboring” approach to projects and work life is encouraged. • Experience in the media industry, home building and enthusiast marketing is a plus. • Strong ability to work cross-functionally across departments and through key constituents.

🏖️ Benefits

• Health insurance • Flexible work arrangements

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