Direct Marketing Specialist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $86.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Animal Legal Defense Fund

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1979

⚖️ Legal

🤲 Charity

🤝 Non-profit

Legal • Charity • Non-profit

Animal Legal Defense Fund is a nonprofit organization acting as the legal voice for animals, focusing on protecting them from harm through litigation, legislation, and advocacy. They file high-impact lawsuits to protect animals, provide free legal assistance and training to prosecutors, and support legislation for better animal protection. Additionally, they offer resources and opportunities for law students and professionals to advance in the field of animal law. ALDF also focuses on various issues, including animal cruelty in research, captive animals, companion animals, and wildlife protection.

📋 Description

• Own the campaign calendar and production timelines across digital, SMS, and direct mail channels • Develop and maintain cross-functional timelines with internal teams, agency partners, and external vendors • Partner with the Head of Marketing to shape campaign engagement journeys across educational, advocacy, fundraising, and stewardship opportunities • Keep creative, data, and production deliverables on track from concept through launch • Identify and proactively escalate risks to campaign timelines or delivery • Serve as the primary day-to-day contact for agency partners and consolidate feedback • Pull, segment, and manage audience lists for fundraising appeals, petitions, action alerts, newsletters, and event communications • Build, test, quality-assure, schedule, and deploy targeted email campaigns • Support list growth, segmentation, and targeting strategies • Produce performance reports across digital and mail channels, tracking revenue, engagement, and spend against goals • Analyze campaign results and identify trends, insights, and optimization opportunities • Monitor A/B and multivariate testing results and translate findings into recommendations • Refine targeting, messaging, and channel strategy based on performance

🎯 Requirements

• A bachelor's degree in communications or a related field is preferred • In lieu of a degree, a minimum of 5 additional years of fundraising experience may be considered equivalent • Minimum of 5 years of experience in direct response fundraising • Meaningful exposure to both digital and direct mail channels • Ability to manage complex production timelines across multiple concurrent campaigns • Experience coordinating internal teams and external agency partners • Hands-on experience building, testing, and deploying campaigns in an email marketing platform; Engaging Networks preferred • Experience working with donor or supporter CRM systems; Salesforce preferred • Strong understanding of segmentation, audience targeting, and lifecycle marketing across donors and non-donor supporters • Comfort working with performance data and translating results into actionable insights • Demonstrated interest and experience with animal welfare issues • Commitment to the mission of the Animal Legal Defense Fund • Ability to travel periodically for staff meetings and retreats, estimated at 1–3 trips annually • Must verify identity and eligibility to work in the United States

🏖️ Benefits

• Competitive compensation • Comprehensive health care, dental, life and vision benefits (100% employer paid) • Flexible Spending Account (FSA) • Dependent Care Account (DCA) • 192 hours of PTO • 19 paid holidays • 1-month paid sabbatical after 5 years of continuous employment • 16 weeks paid parental leave • 401k plan with a maximum 5% employer contribution match after one year of employment • Alternative work schedules (at manager’s discretion) • One-time remote work allowance of $750 • Annual professional development reimbursement of up to $1,000 • Flexible remote work arrangement • Periodic staff meetings and retreats travel