Associate Director – Consumer Marketing

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🔥 0 minutes ago

🏖️ New Jersey, Pennsylvania – Remote

🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

💵 $125.4k - $213.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Organon

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💊 Pharmaceuticals

💰 $1G Post-IPO Debt - Organon on 2024-05

Healthcare • Pharmaceuticals

Organon is a global healthcare company focused on improving the health of women throughout their lives. Its diversified portfolio includes more than 70 medicines and devices across women’s health (including fertility, contraception, maternal health, and vaginal health) and general medicines such as biosimilars for conditions like cardiovascular disease, neurology, dermatology, autoimmune and respiratory illnesses. Organon brings therapies to more than 140 markets worldwide and emphasizes access, affordability, and programs supporting patients and healthcare professionals.

📋 Description

• Lead the development of media, audience, and omnichannel strategies connecting brand priorities to measurable consumer engagement and business outcomes • Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations • Lead paid, owned, social, search, CRM, website, video, and other digital channel planning with media agencies, platform partners, analytics, and internal teams • Develop measurement frameworks, KPI approaches, dashboard requirements, test-and-learn priorities, optimization plans, and performance reporting cadences • Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify optimization opportunities • Pressure-test campaign ideas for activation, measurement, optimization, scaling, and sequencing across channels • Recommend channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities • Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team stakeholders to ensure assets are compliant, review-ready, operationally executable, and appropriately measured • Report to the Director, Consumer Marketing

🎯 Requirements

• BA/BS degree required • Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline • Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization • Demonstrated ability to lead agency partners and cross-functional teams in developing and executing integrated consumer marketing plans • Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations • Experience operating in a regulated environment • Ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders • Must be able to satisfy applicable travel and credentialing requirements, including associated vaccination prerequisites • Must reside in the United States or Puerto Rico; no visa sponsorship

🏖️ Benefits

• Retirement savings plan • Paid vacation and holiday time • Paid caregiver/parental and medical leave • Medical coverage • Prescription drug coverage • Dental coverage • Vision coverage • Flex Time • Remote Work