Marketing Manager

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Software Finder Careers

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Software Finder Careers is an online software discovery and review platform that helps businesses find, compare, and select software products through unbiased user reviews, expert recommendations, and curated resources. It provides free personalized software recommendations via solution advisors, publishes buyer guides and market reports, and offers a vendor program to generate leads and increase vendor visibility across many software categories (HR, EMR/EHR, LMS, legal, project management, etc. ). The site is positioned to assist B2B buyers in making informed software purchasing decisions and to connect vendors with ready-to-buy leads.

📋 Description

• Build and run the target account program for software vendors • Decide which vendors Software Finder pursues and develop commercial cases for them • Design personalized campaigns that convert priority accounts into qualified meetings and activated programs • Own account-based marketing strategy, prioritization, scoring, segmentation, and ongoing account-list review • Research priority vendors, buying committees, competitors, campaigns, and demand-generation priorities • Develop commercial hypotheses and standardized account briefs • Design one-to-one, one-to-few, and one-to-many campaigns and repeatable category plays • Coordinate personalized email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement, and event-based campaigns • Create or commission account-specific content and prepare senior executives for account engagement • Run opportunity-acceleration campaigns for priority pipeline accounts • Provide business development with actionable account briefs and orchestrate coordinated marketing and business-development touches • Own target-account activity around selected events, including pre-event outreach, meeting coordination, attendee briefs, onsite tracking, and post-event campaigns • Track account-level engagement, meetings, pipeline, progression, revenue, and campaign performance • Capture market feedback and recommend/manage account-based marketing spend based on commercial results

🎯 Requirements

• 5 to 7 years in B2B marketing • At least two years in account-based marketing, demand generation, or field marketing • Track record of target account programs producing qualified meetings and pipeline • Strong research ability and commercial judgment • Ability to assess company websites, advertising presence, and market position • Ability to write personalized outreach, account briefs, and commercial narratives in clear English • Comfortable working closely with sales and being measured on pipeline • Hands-on experience with CRM and marketing automation, ideally HubSpot • Experience with LinkedIn campaign tools • Bachelor degree in marketing, business, or a related field • Preferred: experience marketing to software or SaaS vendors • Preferred: familiarity with software marketplaces and review platforms • Preferred: experience running event-led account campaigns • Preferred: exposure to intent data and account engagement scoring