Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $30 - $41 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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North American Partners in Anesthesia

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛡️ Insurance

📦 Logistics

🏥 Healthcare

Insurance • Logistics • Healthcare

North American Partners in Anesthesia (NAPA) is a clinician-led organization that is redefining healthcare through exceptional anesthesia and perioperative management services. Founded in 1986, NAPA has grown to serve over 3 million patients annually in more than 500 healthcare facilities across the United States. The organization emphasizes high-quality care through innovative leadership development and customer service training, focusing on optimizing results for patients, surgeons, and healthcare administrators. NAPA stands out in the industry with its evidence-based practices, enhancing operational efficiency, safety, and patient satisfaction.

📋 Description

• Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as core pillars • Create a consistent brand voice and presence positioning Bridgecare as a trusted name in CRNA/anesthesiologist locum staffing • Understand the competitive landscape in locum tenens staffing and identify differentiation opportunities • Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management • Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions • Write ad copy and develop creative concepts • Work with the Sales Manager and Business Development Director to build drip campaigns • Oversee landing page strategy and conversion optimization for paid traffic • Build campaigns generating qualified inbound interest from clinics and hospitals • Collaborate with Sales and Recruiting teams on lead handoff • Own reporting on CAC, lead quality, conversion rates, and ROAS • Use data to refine targeting, campaign performance, and marketing spend

🎯 Requirements

• 3+ years of marketing experience • Hands-on experience with Meta Ads Manager and Google Ads • Proven track record running paid campaigns that drove measurable business results, including leads, brand awareness, or pipeline • Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry • Comfortable owning strategy execution autonomously and taking initiative • Strong copywriting and creative instincts • Data-driven mindset and comfort using ad platform analytics, Google Analytics, and reporting tools • Experience with brand-building in a competitive or crowded market is a plus • Familiarity with locum tenens, healthcare staffing, or the broader healthcare industry is a strong plus but not required

🏖️ Benefits

• Generous benefits package • Paid Time Off • Health, life, vision, dental, disability, and AD&D insurance • Flexible Spending Accounts/Health Savings Accounts • 401(k) • Leadership and professional development opportunities • Work-life balance • Flexible work arrangements • Collegial and collaborative environment