Senior Manager, B2B & Channel Marketing

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ISC2

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

ISC2 is a leading organization dedicated to advancing cybersecurity education and certification. They provide various programs for individuals at different stages of their cybersecurity careers, including certification exams, training resources, and leadership development opportunities. ISC2 also advocates for members and promotes diversity within the cybersecurity field by empowering professionals and communities.

📋 Description

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership • Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, campaign planning and performance insight • Build integrated demand generation plans across enterprise, government, SMB, employer, partner and channel segments • Develop account-based marketing strategies and targeted campaigns for priority accounts, sectors, regions or partner groups • Translate sales and channel priorities into marketing briefs, audience strategies, messaging frameworks and activation plans • Collaborate across campaigns, content, events, digital, communications, operations and analytics • Strengthen partner and channel activation through co-marketing, partner communications, sales enablement, campaign toolkits and event support • Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers • Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to optimize activity • Establish and monitor KPIs including engagement, lead quality, account progression, partner activation, pipeline influence and campaign performance • Manage budgets, timelines, resources and external partner activity • Lead and develop three direct reports through direction, coaching, prioritization and support • Provide reporting and recommendations to marketing and commercial stakeholders • Demonstrate commitment to diversity, equity and inclusion • Perform miscellaneous projects and duties as assigned

🎯 Requirements

• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and marketing partnership opportunities • Experience partnering with sales, channel or commercial leadership to build marketing plans supporting pipeline, account growth, partner activation or revenue objectives • Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels • Experience using CRM, marketing automation and reporting tools; Salesforce and Marketing Cloud preferred • Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement • Experience marketing complex products, services, education, training, certification, technology or professional development solutions • Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups • People management or team leadership experience • Budget management and resource planning experience • Bachelor’s degree in Marketing, Communications, Business or related field • 8+ years of progressive marketing experience, including significant responsibility for B2B demand generation, partner marketing, channel marketing or account-based marketing • Experience working with AI tools or demonstrated willingness to learn • Strong commercial marketing judgment and strategic planning capability • Excellent written and verbal communication skills • Analytical mindset and ability to interpret performance data • Ability to lead, coach and support team members • Ability to travel up to 10% • Ability to work extended hours when necessary

🏖️ Benefits

• Eligible to participate in ISC2's annual discretionary bonus program • Comprehensive benefits package • Inclusive and equitable working environment • Up to 10% travel required