Manager, Marketing Science & Analytics

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CrossMedia Inc.

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 1998

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

CrossMedia Inc. is a communications agency specializing in website development, digital marketing, and digitization services aimed at driving business growth. With over 25 years of experience, CrossMedia offers integrated digital transformation services tailored for small and medium-sized businesses (SMBs) to enhance operations and improve customer engagement. The company provides a 12-week immersive program named the 7 Streams Program and an all-in-one marketing platform, BizBoss CRM, to help businesses streamline operations and elevate brand experiences. CrossMedia is passionate about digital transformation, striving to give SMBs a competitive advantage in today's digital marketplace.

📋 Description

• Lead marketing science and analytics workstreams across current clients, new business, and internal initiatives, managing projects from data and measurement through analysis, insights, and recommendations • Partner directly with clients and account teams to define measurement objectives, translate business questions into testable hypotheses, and develop rigorous analytical approaches • Apply statistical and data science methods including media mix modeling (MMM), regression, causal inference, experimentation, geo-lift/DMA holdout testing, Bayesian methods, segmentation, forecasting, and optimization • Build, interpret, and communicate statistical models and translate complex analyses into compelling, actionable stories for clients and internal stakeholders • Use Python and SQL to analyze data and build reproducible, well-documented analytical workflows • Develop dashboards, visualizations, and other data products using tools such as Tableau, Python visualization libraries, or Datorama • Manage analytical delivery and execution with external measurement and data partners • Serve as a trusted statistical and marketing science expert in client meetings, explaining methodology, findings, limitations, and recommendations • Ensure analytical work is statistically rigorous, reproducible, and meets XM’s standards for quality • Lead and mentor Analysts and Data Scientists, providing guidance on prioritization, analytical approaches, coding practices, and professional development • Keep Directors and account teams informed of project progress, risks, and key decisions, escalating issues and seeking senior support when appropriate • Contribute to Redbox’s marketing science and data science capabilities through training, thought leadership, technical content, and new methodologies • Participate in team and agency initiatives, including talent development, recruiting, vendor management, and department planning • Stay current on emerging statistical, data science, and marketing measurement approaches

🎯 Requirements

• 3+ years of experience in marketing science, statistics, econometrics, data science, or another quantitative discipline; media or advertising experience is a plus • Strong foundation in statistics and hands-on experience applying analytical methods to real-world business problems • Proficiency in Python, with experience using tools such as pandas, statsmodels, scikit-learn, PyMC, Meridian, or similar • Strong SQL skills and experience working with large or complex datasets; cloud data warehouse experience preferred • Experience with marketing measurement, including MMM, incrementality, experimentation, causal inference, or related methodologies • Ability to independently manage analytical workstreams and client relationships while knowing when to bring in senior leadership • Strong communication skills and ability to explain complex analytical concepts to technical and non-technical audiences • Experience managing, mentoring, or developing junior team members • Curiosity, sound analytical judgment, strong attention to detail, and commitment to continuous learning • Ability to thrive in a collaborative, evolving environment and move comfortably between client work, new business, and internal initiatives

🏖️ Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role) • Open/Flexible PTO/Annual leave with US & UK specific policies • Sponsored healthcare options and agency-wide physical & mental health support • 401k with company match (USA), and generous Pension (UK) • Paid sabbatical at significant milestone anniversaries • Generous paid parental leave policy • Life milestone recognition & support • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) • Cell phone/tech reimbursement • Student Loan payment plan (US) • Tuition reimbursement • Learning & Development and training programs • And burgers – lots and lots of burgers