Senior Marketing Manager

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🔥 0 minutes ago

🌵 Arizona, Texas – Remote

🌵 Arizona – Remote 🤠 Texas – Remote

💵 $120.3k - $151.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Blue Yonder

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder - Fulfill your Potential

📋 Description

• Own the strategic planning and execution of North America field marketing initiatives to drive engagement, pipeline, and revenue • Own messaging, planning, launch, and execution of integrated marketing campaigns, including events • Coordinate creative, content support, campaign setup, and performance tracking • Align CPG and Life Sciences go-to-market teams and drive engagement from Sales, BD, and Inside Sales • Surface market insights, performance analysis, and opportunities for scale and optimization • Own budgets, timelines, ROI analysis, forecasting, vendor/agency relationships, and program governance • Build and execute channel tactics across social, AEO, GEO, SEO, content syndication, blogs, email, webinars, events, digital advertising, and direct mail • Ensure consistency and accuracy in product and value proposition messaging across regional programs and events • Drive association membership strategies for go-to-market teams • Own KPIs and measurement frameworks; analyze performance and optimize funnel conversion • Partner with sales leadership and enablement on targets, pipeline velocity, lead routing, SLAs, and reporting • Lead cross-functional program governance with product marketing, industry, digital, creative, demand operations, and legal/privacy teams • Drive marketing automation, segmentation, and orchestration strategies • Present program strategies and performance to senior stakeholders and executive leadership • Represent Blue Yonder at industry events, partner summits, and customer forums as required

🎯 Requirements

• 6–10 years of B2B marketing experience • Significant experience executing industry events/conferences, demand generation, field marketing, and strategic program ownership • Experience owning end-to-end integrated marketing campaigns and budgets with measurable pipeline and revenue impact in a SaaS or enterprise software environment • Strong background in B2B marketing best practices, demand generation, marketing automation, lead conversion, and nurturing programs • Experience using automation, CRM, and AI marketing tools such as Jasper, Claude, Copilot, Marketo, Salesforce, or similar • Strong analytics and measurement skills, including defining KPIs, building dashboards, cohort analysis, and funnel analysis • Experience collaborating with senior sales leaders and influencing cross-functional roadmaps and investments • Experience managing agencies, external partners, and vendor relationships • Excellent project and stakeholder management skills • Strong written and verbal communication skills for executive presentations and cross-organizational alignment • Comfortable with marketing technology and CRM stacks such as Marketo, Salesforce, Pardot, HubSpot, or similar • Bachelor’s degree required • Moderate travel availability, up to 25% • Experience in CPG, Life Sciences Manufacturing, supply chain, or related industries preferred • Experience with Wrike, 6Sense, Triblio, or Demandbase is a plus • MBA or advanced degree is a plus

🏖️ Benefits

• Annual performance bonus or commission program eligibility • Comprehensive Medical, Dental and Vision • 401K with Matching • Flexible Time Off • Corporate Fitness Program • Voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, and Pet Insurance