Senior Director, CDO Strategic Growth

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🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $149.9k - $224.8k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Alignment Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

⚕️ Healthcare Insurance

🛡️ Insurance

🏥 Healthcare

💰 $135M Series C on 2020-03

Healthcare Insurance • Insurance • Healthcare

Alignment Health is dedicated to providing comprehensive care for Medicare members, emphasizing the needs of seniors, the chronically ill, and those who are frail. With a mission to transform senior healthcare, Alignment Health leverages a tailored care model and advanced technology to deliver high-quality, low-cost healthcare services. Their 24/7 concierge care team collaborates with trusted local providers to ensure that every member receives personalized care, reflecting the company's commitment to treating all members as valued family members.

📋 Description

• Develop and execute annual and multi-year CDO membership growth plans for Nevada, Texas, Arizona, and North Carolina • Drive AEP readiness and enrollment execution across all four markets • Coordinate with Provider Contracting, CDO market leadership, and directly contracted physician groups on enrollment goals and activation strategies • Analyze market-level enrollment trends, competitive positioning, physician practice dynamics, and membership expansion opportunities • Develop and maintain growth analytics frameworks tracking enrollment, attribution, membership trends, campaign performance, and ROI • Optimize resource allocation and report results to CDO leadership • Develop and oversee the CDO growth budget • Allocate resources across markets, physician group activation programs, and AEP campaigns • Track spending against enrollment and membership outcomes and reallocate investment toward high-performing channels • Build, lead, and develop the CDO Strategic Growth team • Recruit, onboard, coach, and manage performance and retention of marketing and growth staff • Plan, assign, and direct work; appraise performance; reward and discipline employees; address complaints and resolve problems • Perform other duties and projects as assigned

🎯 Requirements

• Minimum 10 years of progressively responsible growth, marketing, or business development experience • Demonstrated track record of driving measurable membership, enrollment, or market share growth in managed care or Medicare Advantage • Significant experience working directly with health plans, CDOs, or physician groups in a Medicare Advantage environment • Direct accountability for enrollment or attribution outcomes • Experience developing and executing annual and multi-year growth plans with measurable membership and enrollment results • Experience coordinating AEP readiness and promotional execution across multiple markets • Ability to build and manage growth analytics frameworks, track ROI, and optimize investment decisions using enrollment and attribution performance data • Experience analyzing market-level enrollment trends, competitive dynamics, and membership expansion opportunities • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent combination of professional experience and education will be considered • Demonstrated working knowledge of Medicare Advantage marketing regulations, AEP requirements, and CMS marketing guidelines • Expert ability to develop and execute Medicare Advantage growth plans and enrollment strategies • Ability to plan, coordinate, and execute AEP readiness and enrollment programs across multiple markets • Ability to build and maintain growth analytics frameworks • Experience managing significant growth and marketing budgets across multiple markets and programs • Proven ability to work with Provider Contracting, CDO market leadership, and directly contracted physician groups • Demonstrated ability to build, lead, and develop a high-performing CDO growth team • Preferred: Director or Sr. Director-level Medicare Advantage experience • Preferred: Value-based care growth strategy, physician group engagement, or multi-market managed care experience • Preferred: Physician practice-level data integration experience

🏖️ Benefits

• Equal Opportunity/Affirmative Action employment practices • Reasonable accommodations for individuals with disabilities