Strategic Product Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $117k - $147k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Alkami Technology

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

💼 Consulting

📣 Marketing

🏦 Banking

💰 $300M Post-IPO Debt - Alkami Technology on 2025-03

Consulting • Marketing • Banking

Alkami Technology is a digital banking software company that provides a cloud-based Digital Sales & Service Platform for banks and credit unions. Its platform combines onboarding and account opening (via MANTL), digital banking, and data & marketing solutions to enable anticipatory, data-driven customer experiences, faster account origination, fraud protection, payment reporting, and personalized marketing. Alkami serves financial institutions (retail and business customers) and offers integrations, developer tools, and implementation support to drive deposit growth, reduce churn, and improve operational efficiency.

📋 Description

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities • Develop and evolve product positioning and messaging frameworks for competitive fintech markets • Collaborate with Product Management to influence roadmap priorities using customer, competitive, and market intelligence • Conduct competitive and market analysis to identify threats, opportunities, and whitespace • Define messaging architecture across marketing, sales, and customer lifecycle communications • Lead strategic sales enablement programs, including narratives, demo frameworks, and competitive guidance • Partner with Demand Generation, Partner Marketing, and Content Marketing on campaigns tied to pipeline and adoption outcomes • Guide internal teams on product storytelling and differentiation • Support ecosystem and partner go-to-market initiatives • Analyze product performance, win/loss insights, and market feedback • Influence alignment across Product, Marketing, Sales, and Customer Success • Lead launch readiness through communication plans, training, and enablement resources • Improve product marketing processes and frameworks • Advise leadership on positioning decisions with data-driven insights and recommendations • Manage complex initiatives across multiple stakeholders • Integrate AI into product marketing workflows

🎯 Requirements

• 6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles • Bachelor’s degree in Marketing, Business, Communications, or a related field • Advanced product positioning and messaging strategy for SaaS platforms • End-to-end go-to-market planning and cross-functional launch leadership • Deep market research, customer insight generation, and competitive intelligence • Ability to translate complex technical capabilities into strategic market narratives • Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams • Data-driven decision making using product adoption, pipeline, and market signals • Sales enablement strategy including competitive positioning and value storytelling • Project leadership skills managing complex initiatives across multiple stakeholders • Must be eligible to work in the US for full-time employment • Preferred: experience in fintech, digital banking, or financial technology markets • Preferred: experience influencing product roadmap decisions through market insights • Preferred: background supporting platform ecosystems, partnerships, or integrations • Preferred: experience working in high-growth SaaS or scaling technology companies • Preferred: MBA or advanced degree in a related discipline • Preferred: experience building repeatable product marketing frameworks or launch processes

🏖️ Benefits

• Remote-first environment • Unlimited paid time off • 401(k) with employer match • Diverse and inclusive environment • FUN culture