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Public Relations Specialist

🔥 17 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

đźź  Senior

🎙️ Public Relations (PR)

đź‘» Ghost score 10%

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Logo of Alliant Insurance Services

Alliant Insurance Services

10,000+ employees

Founded 1925

🛡️ Insurance

🤝 B2B

đź’Ľ Consulting

đź’° $690M Debt Financing - Alliant Insurance Services on 2019-10

Insurance • B2B • Consulting

Alliant Insurance Services is a national insurance brokerage and risk-management firm that provides property & casualty insurance, employee benefits consulting, reinsurance, claims assistance, disaster preparedness and recovery, captive insurance, and a range of industry-specific risk solutions (e. g. , agribusiness, aviation, construction, cyber, energy, healthcare, real estate & hospitality, transportation). The firm emphasizes benefits consulting and human capital services in addition to traditional brokerage, and positions itself as a full-service advisor for commercial clients. Alliant is one of the largest brokers in the U. S. , noting roughly $5. 7B in revenue and $55B+ in premiums, and is ranked among the top brokers nationally and globally.

đź“‹ Description

• Develop and execute public relations and communications initiatives that strengthen brand visibility, support business objectives and promote Alliant Insurance Services and its specialty practices • Write and distribute press releases, media pitches, briefing materials and other public relations content • Develop written content for marketing landing pages, sell sheets, newsletters, online articles, internal communications, social media and other channels • Build and maintain relationships with journalists, editors, industry influencers and other media contacts • Create, manage and maintain targeted media lists • Respond to media inquiries, coordinate subject matter expert participation and facilitate media interviews • Prepare executives and subject matter experts for media interviews with briefing documents, key messages and talking points • Monitor news coverage, public sentiment, industry trends and competitor activity • Track media coverage, engagement and campaign performance and prepare KPI reports for leadership • Collaborate with marketing, communications, leadership, sales and specialty practice teams on integrated campaigns • Coordinate messaging across press materials, websites, email nurture campaigns, social media and other marketing channels • Support corporate communications, events, campaigns, announcements and reputational initiatives • Manage multiple projects, deadlines, approvals and deliverables • Perform other duties as assigned

🎯 Requirements

• Bachelor's Degree in Public Relations, Communications, Marketing, Journalism or a related field or equivalent combination of education and experience • Three (3) or more years experience in public relations, corporate communications or marketing communications, preferably in a B2B environment • Experience developing media relationships and securing editorial coverage in business, trade or industry publications • Experience using project management systems, media monitoring platforms and analytics tools • Experience interpreting media and campaign performance data and presenting insights to leadership • Experience supporting financial services, insurance, professional services or other complex B2B industries • Experience developing executive communications (internal and external) and preparing subject matter experts for media interviews • Experience with content marketing, thought leadership and integrated marketing campaigns • Exceptional writing, editing, proofreading and verbal communication skills • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines • Strong interpersonal and relationship-building skills • Ability to communicate clearly both verbally and in writing • Ability to multi-task, with close attention to details and meeting deadlines • Ability to be a team player in a dynamic, changing environment • Sound understanding of communications strategies • Proficiency in Microsoft Office Suite

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