Director of Marketing

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🔥 3 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $110k - $135k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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AlpFA

WebsiteLinkedInAll Job Openings

2 - 10 employees

🤝 Non-profit

📚 Education

🌍 Social Impact

Non-profit • Education • Social Impact

AlpFA is a nonprofit membership organization (often stylized ALPFA) that supports Latino/Hispanic professionals and students through leadership development, career services, networking, and corporate engagement. It runs student and professional chapters, events, and programs to advance career opportunities, skills, and representation in business and related fields. The organization focuses on professional development, education, and community impact rather than commercial product offerings.

📋 Description

• Own and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demand. • Build a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize it. • Manage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisions. • Design the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendors. • Elevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement stories. • Generate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partners. • Digitally amplify philanthropic campaigns and strengthen donor storytelling. • Partner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategy. • Establish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwide. • Deliver clear, executive-level performance reporting and forecasting to the leadership team and Board.

🎯 Requirements

• 10–15+ years of progressive marketing leadership experience. • Demonstrated track record of measurable revenue and growth impact. • Experience scaling an organization from mid-size to national scale. • Strong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention). • A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasks. • Bachelor’s degree required. • Ability to travel 15–25%.

🏖️ Benefits

• Full medical, dental, and vision insurance plans to meet the diverse needs of our employees and their families. • A 401(k) plan with a healthy employer match to help you invest in your future. • Generous vacation, sick leave, and holiday schedules, giving you the time you need to relax and recharge. • Opportunities for growth and advancement through training programs, workshops, and educational assistance to further your career.