Senior Director, Customer Lifecycle Marketing – Usage & Engagement

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $192k - $235k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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AlphaSense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Debt Financing on 2022-06

Consulting • Healthcare • Marketing

AlphaSense is a market intelligence and search platform that empowers companies to unlock critical insights across an extensive universe of public and private content, including company filings, broker research, expert calls, and market trends. Its AI-driven technology affords users the ability to conduct comprehensive due diligence with speed and accuracy, reducing uncertainty and blind spots in decision-making. Trusted by major corporations, financial institutions, and asset management firms globally, AlphaSense serves sectors such as financial services, health care, and technology by providing generative AI-powered solutions that integrate internal proprietary data with external premium content.

📋 Description

• Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings • Establish repeatable and scalable processes, experimentation frameworks, and success metrics • Build the foundation for a high-performing team as the function grows • Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and coordinate with Customer Success teams • Develop and implement lifecycle strategies to increase customer usage of AlphaSense offerings, especially API solutions • Partner with Marketing, Customer Success, Sales, Product, and Revenue Operations teams using product data, customer health signals, and behavioral insights • Develop executive reporting and optimization strategies focused on consumption-based revenue, product utilization, time-to-value, and engagement with key capabilities • Continuously optimize and update programs based on measurable business impact and product innovation • Foster strong working relationships and a culture of accountability and shared ownership

🎯 Requirements

• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs • Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments • Experience partnering closely across Marketing, Customer Success, Sales, and Product • Strong analytical skills with experience using product and behavioral data to inform strategy • Executive presence with the ability to influence cross-functional leaders and drive alignment • Experience with usage-based or consumption-based business models • Familiarity with product-led growth principles and experimentation methodologies

🏖️ Benefits

• Performance-based bonus may be offered • Equity may be offered • Generous benefits program • Reasonable accommodation for qualified employees with protected disabilities, as required by applicable laws