Direct Response & Direct Mail Manager

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American Forests

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1875

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

American Forests is a U. S. -based nonprofit organization dedicated to restoring and protecting forests in urban and natural landscapes for the benefit of people, wildlife and the climate. It runs programs such as Tree Equity and Resilient Forests, conducts scientific research and innovation in forestry, builds place-based partnerships and movement-building coalitions, and advocates for reforestation and policy solutions while mobilizing public and corporate support and donations.

📋 Description

• Execute the annual direct response plan across direct mail, email and online giving including acquisition, renewal, year-end, special appeals and monthly/sustainer giving • Work with campaign creative direction, copy and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency • Manage segmentation, list selection, testing and donor journeys to grow retention, average gift and sustainer conversion • Own program analytics by tracking costs, response, revenue and ROI by channel and campaign, and reporting results to leadership • Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot • Ensure donor data integrity, gift coding accuracy and compliance with USPS nonprofit mailing and fundraising regulations • Partner with development, communications and finance to align messaging, budgets and revenue targets

🎯 Requirements

• 5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting • Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis • Hands-on experience with fundraising/CRM and marketing platforms (Luminate and/or HubSpot strongly preferred) • Strong analytical skills and comfort with segmentation, testing and ROI reporting • Excellent project management and vendor-management skills • Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.

🏖️ Benefits

• health and wellness coverage • work-life balance • financial security • vacation and sick leave • paid holidays • 401(k) with match • flexible spending accounts • disability insurance • life insurance • AD&D insurance • parental bonding leave • bereavement leave • employee assistance program • technology stipend • pet benefits • military leave