Senior Marketing Manager, Media – Oncology

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $143.6k - $194.3k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Support planning, execution, and optimization of U.S. commercial media initiatives across Oncology and LVL portfolios • Execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences • Translate brand objectives into media tactics and activation plans • Coordinate campaign setup, trafficking, tagging, tracking, and quality assurance • Work with agency partners to launch and optimize campaigns on time • Compile campaign reporting, identify trends, and escalate optimization opportunities • Implement media measurement frameworks and tracking standards with Analytics, Technology, and agency teams • Apply enterprise media processes, platforms, and operational standards • Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams on compliant media execution • Monitor media industry trends, platform capabilities, and emerging pharmaceutical marketing opportunities • Support pilot programs and test-and-learn initiatives • Contribute to process improvements for campaign effectiveness, efficiency, and reporting consistency • Manage agency deliverables, timelines, and status updates • Ensure compliance with regulatory, privacy, security, and pharmaceutical marketing requirements • Travel up to 20% domestically annually

🎯 Requirements

• Doctorate degree and 2 years of HCP and DTC marketing/media experience, or Master’s degree and 4 years, or Bachelor’s degree and 6 years, or Associate’s degree and 10 years, or high school diploma/GED and 12 years • 4+ years of experience in paid media, marketing, or advertising preferred • Working knowledge of audience targeting and segmentation, media planning, customer journey activation, and campaign optimization • Experience supporting integrated media campaigns across Video, TV, Search, Programmatic, Social, and Point of Care • Strong understanding of media measurement, reporting, and performance analytics • Experience partnering with media agencies and external vendors • Strong project management skills • Experience working across Brand, Analytics, Technology, Medical, Legal, and Agency teams • Strong communication and presentation skills • Ability to simplify complex information through clear, data-driven storytelling • Curiosity and willingness to learn emerging media platforms, technologies, and industry best practices • Ability to identify process improvements and support operational excellence • Adaptability and strong attention to detail and execution quality • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support