Senior Lead, Digital Marketing

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $101k - $120k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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AMN Healthcare

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

⚕️ Healthcare Insurance

🎯 Recruiter

Healthcare Insurance • Recruitment

AMN Healthcare is a leading healthcare staffing and workforce solutions company. It provides comprehensive talent management services for healthcare professionals including nurses, physicians, allied clinicians, and leadership roles. AMN Healthcare offers a wide range of job opportunities, from temporary travel assignments to permanent positions, across various healthcare settings. The company also provides workforce technology solutions to optimize staffing and improve operational efficiency for healthcare organizations. With nearly 40 years of experience, AMN Healthcare partners with numerous healthcare facilities to enhance patient care through the provision of qualified and diverse healthcare professionals.

📋 Description

• Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms • Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders • Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications • Translate business objectives into technical requirements for marketing automation platforms • Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals • Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth • Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates • Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting • Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality • Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.

🎯 Requirements

• Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience • Experience in omnichannel marketing strategy and execution • Experience with marketing automation platforms and campaign orchestration • Experience working with cross-functional teams in fast-paced, matrixed environments • Experience with reporting tools, dashboards, and marketing analytics frameworks • Exposure to AI-driven marketing capabilities and personalization strategies.

🏖️ Benefits

• Reasonable accommodations to qualified individuals with disabilities.