Senior Website, Digital Marketing Manager

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Availity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

⚕️ Healthcare Insurance

☁️ SaaS

🔌 API

💰 Secondary Market on 2021-07

Healthcare Insurance • SaaS • API

Availity is a leading health information network that connects payers, providers, and technology partners in the healthcare industry. By facilitating over 13 billion clinical, administrative, and financial transactions annually, Availity streamlines payer-provider collaboration and enhances patient care through an integrated provider engagement platform. The company's solutions leverage artificial intelligence and interoperability to automate processes such as prior authorizations, revenue cycle management, and payment accuracy, ultimately reducing costs and improving efficiency across the healthcare ecosystem.

📋 Description

• Lead the evolution of the company's website and digital presence • Advance digital experience strategy and AI-driven discoverability • Execute website management and optimization focused on performance • Drive modernization roadmap and champion AI-driven digital strategies • Lead UX and design transformation initiatives to improve user experiences • Implement conversion rate optimization strategies and personalization efforts • Align website with paid digital marketing efforts • Manage digital KPIs and performance reporting • Support marketing technology integrations • Collaborate with cross-functional teams and manage stakeholders

🎯 Requirements

• Minimum of 8 years of experience in digital marketing and web management • Expertise in website performance, user experience, and modernization efforts • Experience in B2B SaaS environment • Strong understanding of website driving business outcomes, including buyer experience and performance optimization • Business acumen to translate needs into effective digital strategies • Strong cross-functional leadership and influencing skills • Proficient in analytics tools (e.g., Google Analytics) • Experience managing vendors and agencies • Familiarity with CMS platforms (especially WordPress) • Knowledge of SEO, CRO, AEO, and LLM optimization • Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) • Basic development or coding familiarity • Experience with e-commerce capabilities is a plus • Understanding of multimedia application within web experiences • Prior healthcare industry experience is a bonus • Paid digital and social media experience

🏖️ Benefits

• Competitive salary • Bonus structure • Generous HSA company contribution • Healthcare, vision, dental benefits • 401k match program from day one • Unlimited PTO for salaried associates • 9 paid holidays • 19 days of PTO for hourly associates • Gym membership reimbursement up to $250/year • Education reimbursement • Paid Parental Leave for both moms and dads • Community volunteer engagement opportunities