Senior Digital Marketing Specialist

🔥 0 minutes ago

🏄 California, Illinois, +2 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🤠 Texas – Remote

💵 $95k - $110k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Repligen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🔧 Hardware

🤝 B2B

💰 $600M Post-IPO Debt - Repligen on 2023-12

Biotechnology • Hardware • B2B

<Repligen Corporation> Repligen Corporation is a life sciences company focused on bioprocessing technology leadership, providing scalable hardware, consumables and software for development and manufacture of biologic drugs and advanced therapies. Its portfolio includes upstream intensification systems (XCell ATF, KrosFlo TFDF), tangential flow filtration devices (KrosFlo, TangenX), chromatography systems and resins (KRM, OPUS, affinity and ion exchange resins), single-use fluid management and mixing solutions (ProConnex, MixOne, FlexBiosys products), dialysis devices, and real-time process analytics and control software (PATsmart, SoloVPE, FlowVPX). Repligen supports production of antibodies, proteins, viral vectors, mRNA, pDNA and other emerging modalities, and offers services, configurators and cGMP-ready solutions for biopharmaceutical manufacturers.

📋 Description

• Participate in the creation of the strategy, design, and execution of customer lifecycle programs. • Focus on marketing automation, CRM integration, data-driven personalization, and AI-enabled engagement. • Build scalable lifecycle frameworks that drive demand generation and improve conversion rates. • Ensure seamless integration between marketing automation platforms, Salesforce CRM, website behavior, and analytics systems. • Enable predictive insights and continuous optimization. • Design and implement end-to-end lifecycle marketing strategies across the full customer journey. • Develop and optimize lead nurturing programs and drip campaigns. • Monitor and analyze lifecycle performance including engagement and conversion rates.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred. • Minimum of five years of experience in marketing automation, lifecycle marketing, or CRM-driven marketing roles. • Strong experience with Salesforce CRM and Pardot (Account Engagement) or similar marketing automation platforms. • Proven experience building and optimizing lifecycle marketing programs and customer journeys. • Strong understanding of segmentation, personalization, and lead lifecycle management. • Experience working with data enrichment platforms such as ZoomInfo and integrating multiple data sources. • Strong analytical skills with the ability to translate data into actionable insights. • Experience with predictive analytics, AI-driven marketing tools, or advanced automation strategies preferred. • Excellent project management and cross-functional collaboration skills. • Strong communication skills with the ability to present insights and strategies to stakeholders. • Familiarity with global marketing operations and working across international teams.

🏖️ Benefits

• paid time off • health/dental/vision • retirement benefits • flexible spending accounts