Digital Marketing Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Gandy Ink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🍽️ Food & Beverage

🏭 Manufacturing

📣 Marketing

Food & Beverage • Manufacturing • Marketing

Gandy Ink is a custom apparel and promotional product company that specializes in screen printing, embroidery, and sublimation services. They offer a wide array of customizable items such as t-shirts, hoodies, caps, and polo uniforms, catering to both individual and business needs. With quick turnaround times and a focus on customer satisfaction, Gandy Ink provides an easy and enjoyable ordering process for clients looking to create personalized designs for events, businesses, and promotions.

📋 Description

• Manage and maintain website content, including creating, editing, and updating web pages and landing pages • Execute and optimize SEO and AI Search Optimization initiatives • Conduct keyword, topic, and content research to identify opportunities for organic growth • Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements • Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms • Monitor and optimize campaign performance through testing, audience targeting, budget management, and performance analysis • Track, analyze, and report on key digital marketing performance indicators • Develop and maintain digital marketing dashboards and reports • Monitor website performance and improve user experience, lead generation, and conversion rates • Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation • Support strategic growth initiatives through data-driven recommendations and execution • Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred • 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field • Experience managing Google Ads and Meta advertising campaigns • Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis • Understanding of AI Search Optimization and AI-powered search experiences • Experience with website content management systems (CMS) • Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools • Ability to interpret data and identify actionable insights • Experience tracking, measuring, and reporting marketing KPIs and campaign performance • Ability to manage multiple projects and priorities simultaneously • Strong written and verbal communication skills • Ability to work independently while collaborating across departments • Detail-oriented focus on accuracy, continuous improvement, and results • Ability to meet the listed physical demands, including lifting, carrying, standing, walking, sitting, pushing, pulling, climbing, balancing, bending, twisting, crawling, stooping, and reaching