Senior Marketing Manager, Digital Brand Media

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🔥 1 minute ago

⛰️ Colorado, New York – Remote

⛰️ Colorado – Remote 🗽 New York – Remote

💵 $133k - $200k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino • Develop channel-level targets and KPIs with Marketing and broader business stakeholders • Manage and optimize brand media investment across paid social, OLV, CTV, display, programmatic, and digital audio • Drive scalable demand generation and strong brand positioning throughout the funnel • Align performance to brand lift, brand health, download share, market share, and incremental growth metrics • Lead end-to-end campaign reporting, monthly performance readouts, and executive presentations • Manage agency partners for high-quality execution, optimization, and brand consistency • Maintain relationships with Meta, Snap, X, TikTok, Google, and DSP platform partners • Support digital activation and amplification of major sports partnerships • Identify cross-functional digital opportunities supporting business objectives • Drive innovation through testing roadmaps and emerging-channel experimentation • Partner on incrementality testing, MMM insights, and budget allocation strategies • Enhance measurement frameworks, media reporting, and marketing technology • Align reporting across data sources to communicate short- and long-term growth

🎯 Requirements

• 7+ years’ experience in a related role • Bachelor qualification in marketing and/or business • Digital marketing expertise and strong vendor/media partner relationships • Strong knowledge of Google, Meta, Twitter/X, Snapchat, programmatic DSPs, MediaMath, The Trade Desk, and Yahoo • Strong presentation skills across internal and external stakeholders • Expertise with Savanta, Lucid, DISQO, and Kantar brand measurement partners • Strong analytical skills and ability to relate results to business objectives • Track record of delivering successful campaigns on time with measurable results • Extensive sports betting and gaming industry knowledge preferred • Detail-oriented, deadline-focused, observant, adaptable, and innovative • Must be open to occasional travel to Fanatics offices in New York City and Denver and other locations for conferences, events, meetings, and team-building activities

🏖️ Benefits

• Base salary of $133,000–$200,000 USD • Bonus compensation mentioned as part of compensation • Full-time employment • Remote work arrangement • Benefits information provided at https://benefitsatfanatics.com/ • Potential Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires • Team-building activities, conferences, events, and meetings