Senior Director, Digital Marketing

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing for sales-led and self-serve businesses • Lead web and organic growth, paid media, and lifecycle/email marketing functions • Manage significant paid media investment across paid search, paid social, display, programmatic, and third-party sponsorship channels • Partner with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine • Advise the VP of Revenue Marketing and peer leaders across Field, Brand, Product, and Customer Marketing • Own forecasting and performance reporting for digital channels • Build structured experimentation frameworks across paid, web, and lifecycle marketing • Champion attribution modeling and full-funnel measurement • Attract, develop, and retain top digital marketing talent • Establish digital channel strategy, operating cadence, measurement frameworks, and attribution models • Drive pipeline, revenue, customer growth, and full-funnel revenue marketing performance

🎯 Requirements

• 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software • 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams • Deep expertise in paid media strategy and execution • Hands-on experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels • Demonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performance • Experience leading lifecycle and email marketing programs across multiple customer segments • Proven ability to own digital marketing forecasting and performance reporting • Ability to translate channel data into executive-ready insights and proactive recommendations • Strong experimentation mindset and experience building test-and-learn frameworks • Exceptional communication and executive presence • Experience supporting self-serve or product-led growth motions (preferred) • Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling (preferred) • Background in high-growth public SaaS companies and investor-facing operating metrics (preferred) • Experience partnering with or managing paid media agencies (preferred)

🏖️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision insurance for you and your eligible dependents • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match) • 100% employer-paid Life and Disability insurance • Flexible PTO policy, supplemented with additional company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual match for charitable donations • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line