Senior Digital Marketing Specialist

🔥 3 minutes ago

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Productiv Teams

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Productiv Teams is a nearshoring IT services and talent-delivery company that builds and places highly productive technical teams for enterprises worldwide. They use a global, AI-driven recruitment strategy to source engineers and specialists (notably Salesforce and Microsoft expertise), align hires to client time zones, and provide end-to-end support from hiring and onboarding through implementation, maintenance, and IT consulting. The company emphasizes fast time-to-hire (3–6 weeks), enterprise client support, and tailored staffing solutions to accelerate digital initiatives.

📋 Description

• Develop and execute comprehensive digital marketing strategies aligned with business goals • Create annual and quarterly marketing plans • Manage end-to-end digital campaigns targeting enterprise clients • Drive demand generation, lead acquisition, qualified lead generation, pipeline growth, and revenue generation • Conduct keyword research, technical SEO audits, website optimization, backlink building, and content optimization • Plan, execute, and optimize Google Ads, LinkedIn Ads, and applicable Meta advertising campaigns • Develop content strategies for blogs, case studies, whitepapers, eBooks, webinars, and customer success stories • Design automated email nurturing campaigns, drip campaigns, customer journeys, lead scoring models, and nurture workflows • Manage LinkedIn Company Page and executive branding; publish content across LinkedIn, Facebook, YouTube, and X • Manage WordPress website updates and optimize landing pages, Core Web Vitals, conversions, and user experience • Generate Marketing Qualified Leads and collaborate with Sales and Business Development teams on lead conversion and ABM initiatives • Monitor campaign performance using GA4, Google Search Console, Google Tag Manager, and Looker Studio • Prepare weekly, monthly, and quarterly performance reports and recommend data-driven improvements • Maintain brand consistency and support product launches, webinars, events, campaigns, and employer branding • Coordinate with internal stakeholders, technical teams, UI/UX and development teams, and external agencies • Track industry trends, analyze competitors’ digital strategies, and identify new marketing opportunities

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field • 4 to 8 years of experience in Digital Marketing • Minimum 2 years of experience in B2B IT Services, SaaS, or Technology Consulting • Strong understanding of inbound marketing and demand generation • Excellent written and verbal English communication skills • Experience with SEO and technical SEO • Experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager • Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio • Experience with WordPress CMS, HubSpot CRM, and HubSpot Marketing Hub • Knowledge of marketing automation, email marketing, conversion rate optimization, A/B testing, landing page optimization, and content management systems • Proficiency in Microsoft Excel and AI-powered marketing tools such as ChatGPT, Gemini, or Claude • Preferred: experience marketing Salesforce consulting services and understanding Salesforce and HubSpot CRM platforms • Preferred: knowledge of Account-Based Marketing, webinars, virtual events, U.S. B2B buying cycles, and enterprise sales • Preferred certifications: Google Ads, Google Analytics, HubSpot Inbound Marketing, HubSpot Email Marketing, Meta Blueprint, SEMrush SEO, and Salesforce certifications

🏖️ Benefits

• Remote work • Full-time employment or B2B contract option • Opportunity to work on global marketing initiatives • Exposure to Salesforce, CRM, AI-powered business solutions, and cloud technologies