Senior Digital Marketing Specialist

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Fusable

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏗️ Construction

📦 Logistics

🛡️ Insurance

Construction • Logistics • Insurance

Fusable is a data and analytics platform that provides specialized market intelligence, equipment valuations, risk assessment, and integration tools to help companies buy, sell, finance, and insure heavy equipment and industrial assets more quickly and confidently. Built on the Fusable Data Core, the SaaS platform offers real-time prospecting, safety and crash data, ownership and financing records, APIs, and digital services tailored primarily to construction, trucking, agriculture, finance, insurance, and machine tools markets.

📋 Description

• Develop, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms • Independently manage complex client programs from launch through ongoing optimization • Analyze campaign performance and improve CTR, CPC, CPA, conversion rate, ROAS, and lead quality • Partner with Account Services on client strategies, growth discussions, performance reviews, and recommendations • Translate performance data into actionable recommendations supporting retention and revenue growth • Oversee campaign tracking, tagging, attribution, and measurement frameworks • Identify risks, performance issues, and optimization opportunities and communicate recommendations to stakeholders • Support renewals, upsell opportunities, and new business efforts with paid media expertise • Act as an escalation point for campaign, platform, tracking, and performance challenges • Mentor specialists and coordinators through coaching, training, quality assurance, and best-practice guidance • Improve standard operating procedures, documentation, and workflows • Monitor industry trends, platform updates, AI-driven marketing innovations, privacy changes, and emerging advertising technologies • Maintain platform certifications and expand expertise across advertising products and solutions

🎯 Requirements

• 4–6+ years of hands-on experience managing paid media campaigns across Google Ads, Meta, LinkedIn, programmatic, display, video, or similar channels • Advanced understanding of campaign strategy, audience targeting, bidding methodologies, attribution, tracking, and optimization • Experience managing complex client programs with minimal oversight • Strong analytical skills and ability to develop actionable recommendations from performance data • Experience with campaign tracking, pixels, conversion measurement, Google Tag Manager, GA4, and troubleshooting data collection issues • Ability to influence outcomes through cross-functional collaboration and effective communication • Strong organizational, project management, attention to detail, and prioritization skills • Experience mentoring, onboarding, or coaching junior team members • Advanced proficiency in Excel and reporting platforms such as Tableau, Data Studio, and Power BI • Excellent written, verbal, and presentation skills • Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field • Agency experience managing multiple client accounts simultaneously • Google Ads, Meta, LinkedIn, StackAdapt, or other platform certifications • Experience with Salesforce, CRM integrations, Asana, and marketing automation platforms • Knowledge of audience strategy, first-party data activation, and customer journey planning • Experience working in B2B advertising environments • Experience supporting new business pitches or strategic client growth initiatives • Experience contributing to process improvement, SOP development, or operational change management