Digital Marketing Automation Manager

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🔥 18 minutes ago

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1904

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

Healthcare • Manufacturing • Consulting

Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.

📋 Description

• Lead and manage Email Marketing and Marketing Automation professionals, providing coaching, support, and ongoing development • Prioritize resources and assign team responsibilities for timely and accurate campaign execution • Drive operational excellence across campaign workflows, QA, reporting, and platform optimization • Oversee global digital marketing campaigns using automation across email, web, and social channels • Develop audience-centric campaigns supporting lead generation, nurturing, and retention • Own the marketing automation calendar and ensure visibility across global teams • Use Adobe platforms, Adobe Marketo Engage or equivalent, Adobe Real-Time CDP, and other marketing automation tools to create, optimize, and scale campaigns • Ensure data integrity, enrichment, and compliance across CRM, CDP, and other systems • Support CDP-driven audience segmentation, journey mapping, and real-time personalization • Support lead nurturing and scoring to automate processes and improve conversions • Monitor campaign performance and report KPIs by campaign, region, segment, and lifecycle stage • Partner with Analytics and Insights teams to derive learnings and optimize campaigns • Lead A/B and multivariate testing strategies • Define, document, and continuously improve marketing automation processes, campaign frameworks, and SOPs • Contribute to marketing technology decisions, integrations, and future enhancements

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, or related field • 5+ years of experience in digital marketing or marketing automation • 2+ years in a people leadership position • Hands-on experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage or similar platforms • Strong understanding of B2B demand generation and marketing automation best practices • Experience managing global or multi-region marketing programs • Deep knowledge of email marketing, lead nurturing, segmentation, scoring, and campaign automation • Strong project management and prioritization skills • Excellent communication and collaboration abilities across technical and non-technical teams • Strong analytical skills with Google Analytics, Excel, and reporting tools such as Google Looker Studio, Power BI, or QlikView • Familiarity with data privacy regulations including GDPR and CCPA • Previous experience with cross-functional marketing, web, and sales teams • Comfort working with CRM systems such as SAP C4C and Salesforce • Comfort working with project management tools such as Adobe Workfront, Asana, and Jira • Understanding of SEO, taxonomy, and content tagging strategies • Experience in B2B eCommerce or the life sciences/healthcare industry is a plus

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success • Diverse, equitable and inclusive culture