Performance Marketing Coordinator

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $68k - $72k / year

⏰ Full Time

🟢 Junior

📈 Performance Marketing

👻 Ghost score 0%

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Amplify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📚 Education

☁️ SaaS

💰 Series C - Amplify Education on 2023-05

Education • SaaS

Amplify is a K–12 educational technology and curriculum company that builds next-generation, research-aligned curricula, assessments, and instructional tools for literacy, math, and science. Their offerings include core curricula (Amplify CKLA, Amplify ELA, Amplify Science), assessment and intervention products (mCLASS, Boost Reading, Boost Math), and digital/math resources (Amplify Desmos Math), plus tutoring and teacher professional learning resources. Amplify emphasizes the Science of Reading, provides an integrated digital platform for districts and teachers, and serves thousands of school districts and millions of students and teachers worldwide.

📋 Description

• Plan, execute, manage, and support performance marketing initiatives driving brand awareness, customer engagement, and lead generation • Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads • Partner with content marketers, field marketers, project managers, designers, and external vendors • Drive assets through approval, incorporate feedback, and share finalized assets • Use the project management system to track and manage digital campaign production timelines • Track and report performance to support continuous improvement • Measure digital marketing effectiveness using attribution and analytics tools • Contribute data-driven recommendations for campaign optimization • Lead submissions for paid publisher placements • Support reporting and placement reallocation • Provide QA support for marketing deliverables • Leverage company-approved AI tools and team AI agents to improve marketing workflows • Create, update, and maintain documentation, training guides, and request forms • Support presentations and special projects for group meetings • Attend marketing department on-site meetings 1-2 times per year

🎯 Requirements

• Bachelor’s degree in marketing, communications and media, advertising, business, or another related field • 1–3 years of proven experience in digital marketing, demand generation, or marketing campaign management • Strong project management and exceptional organizational skills • Ability to juggle multiple priorities and deadlines • Familiarity with project management tools such as Workfront, Asana, Trello, or Monday is a plus • Excellent communication and interpersonal skills • Ability to collaborate effectively with cross-functional teams and external vendors • Verifiable experience in marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce • Familiarity with email marketing, paid media, content marketing, AEO, and SEO • Strong understanding of customer journeys, marketing funnels, and digital marketing KPIs • Ability to interpret metrics to drive insights and optimizations • Creativity and attention to detail • Ability to think strategically and execute flawlessly • Strong problem-solving skills • Ability to adapt to changing circumstances • Strong knowledge of Google Workspace, including demonstrable experience working with data in Google Sheets • Legal authorization to work in the United States • Background check required if selected

🏖️ Benefits

• 5% Performance Bonus • 401(k) plan • Competitive health insurance • Mental health options • Basic life insurance • Paid time off • Parental leave • Access to best-in-class development programs • Remote work arrangement • On-site marketing department meetings 1-2 times per year • In-person onboarding or periodic travel to headquarters in New York as required