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Campaign Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 12%

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Logo of BridgeTower Media

BridgeTower Media

201 - 500 employees

Founded 2016

📣 Marketing

📱 Media

🤝 B2B

💰 $2.6M Venture Round - BridgeTower Media on 2010-01

Marketing • Media • B2B

BridgeTower Media is the authoritative voice for insights and marketing solutions across 40+ industry-focused brands in the U. S. It combines first-party audience data with subscription content, surveys, lead generation, content licensing, and events (webinars, conferences) to provide insights and connections for business executives. BridgeTower operates an audience platform and offers digital and print advertising and marketing services that help companies reach decision-makers and ignite business growth.

📋 Description

• Develop media plans for national accounts that meet or exceed client objectives • Work with national digital sales representatives to drive plan execution through launch, delivery, and reporting • Project manage campaign launches, management, and reporting across email, cobrands, webinars, display, social, and lead generation • Maintain the master email and webinar deployment calendar in ClickUp • Plan and set up campaign measurement before launch, including UTM naming conventions, GA4 event and conversion configuration, and ad server tagging and quality assurance • Manage client creative through the production process • Build and produce cobrand emails in Act-On using basic HTML • Coordinate deployment timing and resolve scheduling conflicts with internal stakeholders and external vendors • Coordinate social media activity and align webinar social posts with email sends • Monitor campaign performance, tracking opens, clicks, click-to-open rate, and conversions in TapClicks • Pull and reconcile performance data from GA4, ad servers, and email platforms • Analyze results against campaign goals • Compile post-campaign reports and translate results into practical recommendations for sales and clients • Determine and recommend changes when campaigns are underperforming, obtain sales and client feedback, and execute revised plans • Provide ad hoc sales-analytics support, including estimated impressions, click-through rates, and open rates for client proposals • Perform additional tasks or projects as assigned

🎯 Requirements

• At least 1 year of experience in email marketing, marketing operations, or digital campaign coordination • Experience planning and setting up campaign measurement across platforms, including UTM naming, GA4 event and conversion setup, and ad server tagging and quality assurance • Ability to pull and reconcile performance data from analytics, ad server, and email platforms and perform basic analysis against campaign goals • Working knowledge of an email service provider or marketing automation platform • Comfort with basic HTML for email builds • Experience with a project management tool for managing recurring, multi-stakeholder schedules • Strong organizational skills across a high-volume, multi-brand, recurring calendar • Reliable home internet connection with minimum 50 Mbps upload and 10 Mbps download speeds • Experience with Act-On, preferred • Experience with ClickUp, preferred • Experience with TapClicks, preferred • Ability to sit for extended periods at a computer workstation • Ability to use computers and screens for extended periods • Ability to communicate accurately with colleagues and clients through Microsoft Teams, including messaging and video conferencing • Sustained attention to detail • Ability to manage multiple concurrent projects against strict deadlines • Quiet, distraction-free, safe workspace • Reliable internet access • Must remain accessible and responsive during scheduled work hours • Must comply with Company Remote Work and Remote Work Conduct policies, including data security requirements • Must notify Human Resources in advance of any change in the state from which work is performed

🏖️ Benefits

• Employer-funded Individual Coverage Health Reimbursement Arrangement (ICHRA) providing tax-free funds for individual health insurance premiums • Supplementary vision and dental options • Company-paid Life, AD&D Insurance, and Short- and Long-Term Disability coverage • Employee Assistance Program • Unlimited PTO • Sick time • Summer weekend jumpstart hours • Over 10 paid holidays • Tuition Assistance Program • 401K with a company match • Growth opportunities to build your career • Learning & Development programs

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