Performance Marketing Coordinator

🕒 3 days ago

🇺🇸 United States – Remote

💵 $68k - $72k / year

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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Amplify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📚 Education

💰 Series C on 2023-05

Education

Amplify is a pioneering company in K–12 education, dedicated to providing next-generation curriculum and assessment solutions. Since 2000, Amplify has been developing programs that empower educators with powerful tools, facilitating the development of comprehensive literacy and math systems for students in thousands of school districts globally. Their suite includes the Amplify CKLA literacy program, Desmos Math, and Amplify Science, all designed to align educational practices with the Science of Reading and evidence-based strategies. Amplify also offers professional development through podcasts and webinars, supporting teachers with insight and innovation.

📋 Description

• Plan, execute, manage, and support performance marketing initiatives driving brand awareness, customer engagement, and lead generation • Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads • Partner with content marketers, field marketers, project managers, designers, and external vendors • Drive assets through approval, incorporate feedback, and share finalized assets • Use the project management system to track and manage digital campaign production timelines • Track and report performance to support continuous improvement • Measure digital marketing effectiveness using attribution and analytics tools • Contribute data-driven recommendations for campaign optimization • Lead submissions for paid publisher placements • Support reporting and placement reallocation • Provide QA support for marketing deliverables • Leverage company-approved AI tools and team AI agents to improve marketing workflows • Create, update, and maintain documentation, training guides, and request forms • Support presentations and special projects for group meetings • Attend marketing department on-site meetings 1-2 times per year

🎯 Requirements

• Bachelor’s degree in marketing, communications and media, advertising, business, or another related field • 1–3 years of proven experience in digital marketing, demand generation, or marketing campaign management • Strong project management and exceptional organizational skills • Ability to juggle multiple priorities and deadlines • Familiarity with project management tools such as Workfront, Asana, Trello, or Monday is a plus • Excellent communication and interpersonal skills • Ability to collaborate effectively with cross-functional teams and external vendors • Verifiable experience in marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce • Familiarity with email marketing, paid media, content marketing, AEO, and SEO • Strong understanding of customer journeys, marketing funnels, and digital marketing KPIs • Ability to interpret metrics to drive insights and optimizations • Creativity and attention to detail • Ability to think strategically and execute flawlessly • Strong problem-solving skills • Ability to adapt to changing circumstances • Strong knowledge of Google Workspace, including demonstrable experience working with data in Google Sheets • Legal authorization to work in the United States • Background check required if selected

🏖️ Benefits

• 5% Performance Bonus • 401(k) plan • Competitive health insurance • Mental health options • Basic life insurance • Paid time off • Parental leave • Access to best-in-class development programs • Remote work arrangement • On-site marketing department meetings 1-2 times per year • In-person onboarding or periodic travel to headquarters in New York as required

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