Manager, Digital Media

🕒 May 14

🏢🏡 New York City – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Amsive

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Advertising • Data Science • Analytics

Amsive is a data-led performance marketing agency committed to enhancing ROI through innovative customer acquisition, engagement, and communications solutions. As a full-service marketing partner, Amsive offers a comprehensive suite of strategic marketing services, including direct mail, digital media, SEO, social media, creative content, data intelligence, and advanced analytics. Utilizing their proprietary Audience Science™ platform, Amsive specializes in identifying and connecting with the best customers for their clients, ensuring optimized marketing spend and measurable growth results. With expertise in crafting data-driven, audience-first strategies, they help brands navigate the complex marketing landscape and achieve exceptional results.

📋 Description

• Manage and optimize paid media campaigns across major digital advertising platforms, including paid search, paid social, and programmatic, as applicable to client needs. • Oversee the day-to-day performance of client accounts, contribute to paid media strategy, and manage a small team of direct reports. • Develop/contribute to and implement paid media strategies across multiple platforms • Build and manage complex campaigns, including dynamic ads and other scalable media structures aligned to longer consideration cycles and multi-touch journeys • Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling. • Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness. • Report regularly on campaign performance, providing actionable insights, and recommendations for improvement. • Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs. • Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies. • Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising. • Manage and mentor a team of 1-2 paid search specialists, ensuring continuous development and improvement. • Prioritize and manage team efforts and resources to exceed client deliverables. • Project manage complex campaign tasks and ensure timely delivery. • Build and standardize processes for campaign execution, optimization, and reporting to ensure operational efficiency. • Stay current with the latest industry trends, tools, and best practices in paid search and digital advertising.

🎯 Requirements

• 4–6 years of experience working in digital advertising, preferably within a performance marketing agency or in-house marketing team • 4-6 years of strong hands-on experience managing paid search (Google/Bing) campaigns; experience with paid social (Meta, LinkedIn, Reddit) and/or programmatic advertising is required as applicable to account scope • 1-2 years of experience managing and developing a team of 1-3 people. • Prior experience overseeing or mentoring junior team members; formal people management experience is a plus • Proven ability to manage campaigns independently and optimize performance based on data and insights • Strong analytical skills with the ability to translate performance data into actionable recommendations • Effective communicator with clients and internal stakeholders • Strong organizational and project management skills, with the ability to manage multiple priorities • Proven ability to prioritize and allocate resources to meet client expectations and deliverables. • Exceptional project management skills with experience managing complex tasks with conflicting priorities. • Excellent communication, analytical, and problem-solving skills. • Experience with enterprise-level clients preferred • Experience with B2B preferred

🏖️ Benefits

• Unique blend of flexibility, growth opportunities, and a culture that values each individual