Manager, Trade Marketing

🔥 19 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $106.4k - $126.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Anheuser-Busch

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1852

👥 B2C

🛒 Retail

🌾 Agriculture

B2C • Retail • Agriculture

Anheuser-Busch is a leading global brewer, headquartered in St. Louis, MO. Founded in 1857, the company is known for its iconic beer brands and a commitment to community partnership, environmental stewardship, and responsible drinking. Anheuser-Busch emphasizes support for U. S. agriculture and works to make a positive impact across the communities it serves. With a heritage of dreaming big, Anheuser-Busch strives to push the brewing industry forward while fostering sustainable practices.

📋 Description

• Developing plans and tailored playbooks for all channels against their local properties and events • Mobilizing brand planning • Sampling execution • Event and venue activations across territory • Ticket management • Resort / Destination planning and execution (where applicable) • Works with Experiential Team to inform professional or Tier 1 sponsorships • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds • Ensures mobile asset requests are complete and aligned with brands / events • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans • Supports the execution of On-Premise plans • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth • Manage the ROI for channel programs • Communicate results and priorities weekly/monthly • Coach and mentor Trade Activation Managers and wholesaler sales teams • Direct channel specific pilots; manage optimization of each channel's key levers • Cascade annual/trimester channel blueprint (Initiatives and Programs) • KPI's - Channel volume, share, program execution, distribution

🎯 Requirements

• Bachelor's Degree – highly preferred • 5-7 years sales and/or marketing experience • In-depth knowledge of regional marketing and sales organization • Strong communication skills, both internal and external • Proficiency in PowerPoint, Excel and internal system tools • Must possess an in-depth knowledge of the On-Premise Channel • MBA/Advanced Degree (Preferred) • Willingness to relocate for future opportunities • Beer/alcohol industry knowledge (Preferred)

🏖️ Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts • Life Insurance and Disability Income Protection • Generous Parental Leave and FMLA policies • 401(k) Retirement Savings options with a company matching contribution • Chance to work in a fast-paced environment among a company of owners • Free Beer!