Marketing Manager

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Sorren

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2025

🤝 B2B

💸 Finance

🤝 Non-profit

B2B • Finance • Non-profit

Sorren is a Top-50 accounting and advisory firm formed by like-minded leaders from 13 firms, providing assurance, tax, accounting, advisory, and private client services. The firm offers audits, tax planning and representation, bookkeeping, controller/CFO services, business valuations, transaction and forensic advisory, and family office and estate planning services for businesses, nonprofits, government entities and high-net-worth individuals. Sorren emphasizes local community engagement, proactive strategic guidance, and tailored solutions to help clients grow and manage complex financial and compliance needs.

📋 Description

• Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team • Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies • Own HubSpot campaign setup, tracking, workflows, attribution, and reporting • Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI • Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation • Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points • Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences • Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content • Lead the development of case studies and client success stories • Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation • Ensure all materials align with firm brand standards and messaging

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related field • 5+ years of B2B marketing experience • Strong HubSpot and WordPress experience required • Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting • Experience in professional services, accounting, advisory or financial services preferred • Excellent writing, editing, communication, and project management skills • Ability to manage multiple campaigns and stakeholders at once • Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred

🏖️ Benefits

• Generous paid time off • Comprehensive medical, dental, and vision coverage, plus life and disability insurance • 401(k) retirement savings plan • Paid holidays, including a firmwide winter break (December 24 – January 1) • Paid parental leave (available after one year of service) • Mentorship and career development programs • CPA exam support to help you succeed on the path to licensure • Firm-sponsored events and spontaneous team activities • Celebrations to mark milestones like the end of busy season and the holidays