Marketing Manager

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Pharmaceutical Strategies Group - PSG

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare Insurance • Pharmaceuticals • Consulting

Pharmaceutical Strategies Group - PSG is a company that specializes in optimizing pharmacy programs to unlock maximum cost savings and produce extraordinary outcomes. As part of the EPIC company, PSG serves to navigate the complex and ever-changing landscape of drug cost management. They provide pharmacy benefits consulting, clinical optimization, audits, and other specialized services to employers, health plans, and other organizations. The company is renowned for its data-driven insights and research, using their Artemetrx analytics platform to drive financial results and enhance program performance. PSG strongly advocates for their clients, providing independent and transparent advisory services dedicated to optimizing pharmacy operations and benefits. With over 30 years of pharmacy advocacy experience, they focus on delivering custom solutions and data-backed insights to help clients manage costs effectively and efficiently.

📋 Description

• Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization. • Design and execute integrated marketing campaigns leveraging content (e.g., case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results. • Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment. • Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts. • Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels. • Support and expand PSG’s thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility. • Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams. • Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements. • Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support. • Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization. • Champion PSG’s brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field • 5+ years of experience in marketing and/or communications • B2B marketing experience required; employee benefits and/or pharmacy experience strongly preferred • Strong understanding of multi-channel marketing, including digital, email, social media, public relations, and content marketing • Demonstrated ability to manage multiple complex projects simultaneously and deliver results in a fast-paced environment • Experience planning and executing industry events, tradeshows, or speaking engagements preferred • Highly detail-oriented with strong organizational and process management skills • Ability to develop clear, effective creative briefs and manage deliverables from concept through execution • Strong analytical mindset with experience using data to measure performance and guide strategy • Proficient in Microsoft Office Suite

🏖️ Benefits

• Generous Paid Time off • Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early close days • Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave • Generous employee referral bonus program of $1,500 per hired referral • Quarterly employee recognition program for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!) • Employee Resource Groups: Women’s Coalition, EPIC Veterans Group • Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development • Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support • Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs • 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC! • EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation • We’re in the top 10 of property/casualty agencies according to “Insurance Journal”