Senior Manager, Integrated Marketing – Global Apparel & Accessories

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🔥 0 minutes ago

🌵 Arizona, California, +9 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $122.3k - $165k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Deckers Brands

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Known for its high-quality products and trendsetting designs, Deckers Brands encompasses a portfolio of well-known brands that appeal to diverse consumer segments worldwide.

📋 Description

• Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories • Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners • Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams • Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints • Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience • Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments • Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions • Capture local market learnings and translate them into optimizations and future-season recommendations • Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence • Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus) • 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods • Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred • Proven experience leading integrated campaigns end-to-end across multiple channels and markets • Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization • Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities • People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability • Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies • Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams • Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions • High creative standards with the ability to balance creative ambition with business realities • Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions • Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence

🏖️ Benefits

• Competitive Pay and Bonuses • Financial Planning and wellbeing • Time away from work • Extras, discounts and perks • Growth and Development • Health and Wellness