Lifecycle Marketing Manager

🕒 June 16

🦌 Connecticut – Remote

🦌 Connecticut – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

💰 Venture Round on 2020-01

Healthcare • Food & Beverage • Healthcare Insurance

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands • Own the editorial calendar for campaigns, automated flows, transactional messages, and SMS sends • Write email and SMS copy, including subject lines, preview text, body copy, and CTAs • Design and implement welcome, abandoned cart, browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys • Plan and execute SMS campaigns and automations, including list growth, consent management, and quiet hours • Build and refine audience segments using behavioral, transactional, and profile data • Run A/B and multivariate testing across subject lines, content, send times, offers, and channel mix • Analyze and report on email and SMS performance KPIs • Deliver regular performance readouts to the Director of Marketing Communications • Manage email deliverability, including sender reputation, SPF, DKIM, DMARC, list hygiene, and inbox placement • Ensure communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations • Partner with design, brand, e-commerce, and customer service teams • Monitor industry trends, competitor programs, and emerging email and SMS best practices • Perform other duties as assigned

🎯 Requirements

• Minimum of 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketing • Expert-level proficiency with Klaviyo and HubSpot • Experience with an SMS platform such as Attentive, Postscript, or Klaviyo SMS • Proven copywriting skills with a portfolio of email and SMS work that drove measurable performance • Strong HTML coding skills for email template development and troubleshooting • Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch • Solid working knowledge of email deliverability, including authentication, reputation, and list hygiene • Solid working knowledge of SMS compliance, including TCPA, CTIA, and carrier filtering • Strong analytical skills and fluency in Excel • Comfort pulling, interpreting, and presenting performance data • Excellent attention to detail and strategic thinking • Ability to manage multiple brands and priorities in a fast-paced environment • Self-directed work ethic and ability to operate independently against deadlines • Ability to sit for long periods of time • Ability to perform repetitive tasks such as typing and extended computer screen time • Ability to handle stress with composure • Ability to travel occasionally for business needs • Preferred: Experience with Shopify and the broader e-commerce ecosystem • Preferred: Industry experience in supplements, health & wellness, or CPG • Preferred: Familiarity with customer data platforms, product feeds, and basic Liquid or other dynamic content syntax

🏖️ Benefits

• Fully remote work arrangement • Occasional business travel for meetings, trainings, or company events