Lifecycle Marketing Manager

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🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

💰 Venture Round on 2020-01

Healthcare Insurance • Wellness • B2C

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals. • Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends. • Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience. • Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys. • Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours. • Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale. • Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program. • Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send). • Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. • Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement. • Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations. • Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints. • Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations. • Perform other duties as assigned.

🎯 Requirements

• Minimum of 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketing. • Expert-level proficiency with Klaviyo and HubSpot; experience with an SMS platform such as Attentive, Postscript, or Klaviyo SMS. • Proven copywriting skills with a portfolio of email and SMS work that drove measurable performance. • Strong HTML coding skills for email template development and troubleshooting. • Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch. • Solid working knowledge of email deliverability (authentication, reputation, list hygiene) and SMS compliance (TCPA, CTIA, carrier filtering). • Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance data. • Excellent attention to detail, strategic thinking, and the ability to manage multiple brands and priorities in a fast-paced environment. • Self-directed work ethic and ability to operate independently against deadlines.

🏖️ Benefits

• Health benefits • Flexible work arrangements • Professional development opportunities