Channel Marketing Manager – Commercial

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WD-40 Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1953

🛒 Retail

🛍️ eCommerce

Manufacturing • Retail • eCommerce

WD-40 Company is a global manufacturer and distributor of maintenance products, known primarily for its multi-use product WD-40, which is used as a lubricant, rust preventative, and cleaner. The company markets a range of products under various brand names aimed at solving problems in the areas of maintenance and repair for both professional and household applications. WD-40 Company not only focuses on the efficacy of their products but also emphasizes sustainability and corporate responsibility in its operations.

📋 Description

• Building and owning the US commercial channel marketing strategy — multi-year vision, fiscal year execution, and the messy middle between the two • Developing WD-40’s approach to mid-market commercial accounts where we currently lack a cohesive strategy — this is greenfield work • Bridging sell-in and pull-through: landing product with distributors AND creating end-user demand that drives sell-through and velocity. • Leading SKU assortment, packaging requirements, and product lineup decisions for your channels • Creating account-specific activation plans in coordination with brand, digital, and sales — and making the internal case for the investment to execute them • Representing WD-40 at trade shows, distributor meetings, and sales team calls as a credible commercial voice • Building internal buy-in — the organization is growing its commercial fluency. You’ll be teaching as much as executing. • Leading partnership and agency management for channel programs, activations, and content development – from brief through execution and performance review.

🎯 Requirements

• 7+ years in channel marketing or distributor marketing — with substantive experience in industrial and/or automotive channels • You understand how product moves through a B2B distribution channel. Sell-in and pull-through aren’t concepts to you — they’re things you’ve actually managed, simultaneously, under pressure. • You’ve influenced people who didn’t ask for your influence — sales teams, brand managers, senior leadership — and done it without burning bridges • You’re comfortable making a plan with incomplete information and adjusting it when the ground shifts • Strong financial acumen — you can build a business case, defend a budget, and hold a P&L conversation • No job is beneath you. If it needs doing and it moves the business, you do it. • Bachelor’s degree in marketing, business, or related field. MBA welcomed; a strong track record is more important.

🏖️ Benefits

• A strong values-aligned organization where contributions are acknowledged and rewarded • A learning-based culture where a majority of our team believe they can achieve their career objectives • Over 94% employee engagement as of the January 2025 global employee survey results • 99% of our people report that they “love to tell people that they work for WD-40 Company!"