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Customer Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Dataiku

Dataiku

1001 - 5000 employees

💰 $400M Series E on 2021-08

Dataiku is the platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data.More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between.

📋 Description

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets • Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation. • Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives. • Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance. • Maintain a pipeline of customer stories aligned to defined content needs and priorities. • Support the growth and activation of Dataiku's customer advocacy ecosystem. • Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors. • Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities. • Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku. • Track advocacy activity and identify opportunities to deepen engagement over time. • Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, and Content teams to deploy customer stories across campaigns, sales enablement, and communications. • Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey. • Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities. • Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows. • Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs. • Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible. • Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts. • Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies. • Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency. • Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community.

🎯 Requirements

• 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles. • Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets. • Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives. • Experience managing cross-functional projects involving multiple stakeholders and competing priorities. • Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners. • Excellent organizational, communication, and project management skills. • Strong attention to detail and ability to manage multiple projects simultaneously. • Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management. • Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies (preferred). • Familiarity with customer advocacy, reference management, or community platforms (preferred).

🏖️ Benefits

• Stock options • Medical, dental, and vision plans • Flexible spending accounts • Pre-tax commuter benefits • 401k company match • Paid vacations and sick leave • Paid parental leave • Employer paid disability coverage • Additional health and wellbeing perks and benefits

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