Paid Media, Performance Marketing Manager

🕒 August 29

🌐 United Kingdom, Ukraine, +4 more countries – Remote

🇬🇧 United Kingdom – Remote 🇺🇦 Ukraine – Remote 🇹🇷 Turkey – Remote 🇵🇹 Portugal – Remote 🇵🇱 Poland – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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👻 Ghost score 31%

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Aperture

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🏥 Healthcare

🍽️ Food & Beverage

📦 Logistics

Healthcare • Food & Beverage • Logistics

Aperture is the growth agency specializing in full funnel optimization, offering services in creative advertising, product optimization, and growth consulting. With a team led by industry experts, Aperture aims to help companies enhance their growth through proven strategies and data-driven insights. The agency has a diverse portfolio of clients and focuses on reducing customer acquisition costs and improving conversion rates for its partners.

📋 Description

• Own media buying for apps across Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic channels • Structure campaigns for install, trial, subscription, and value-based optimisation objectives • Allocate budgets based on payback, signal quality, and incremental performance • Design and manage web-to-app and app-direct flows • Build weekly structured testing roadmaps covering channels, budgets, optimisation events, geo expansion, and creative inputs • Set up and maintain attribution across SKAN, MMPs, and first-party event frameworks • Design and refine AEM, Advanced Data, server-side events/CAPI, and event prioritisation strategies • Reconcile platform, MMP, and backend subscription data • Communicate measurement gaps and propose optimisation paths • Map and monitor the full user journey from ad through retention • Diagnose funnel performance using cohort data and model payback periods • Adjust budget recommendations based on CAC vs LTV, cash flow constraints, subscription mix, and geographic profitability • Identify store conversion, onboarding, or paywall limitations and escalate hypotheses • Optimise App Store and Play Store listings and monitor conversion metrics • Feed paid learnings into ASO strategy and track store experiment impact • Plan and optimise web funnels for web-to-app or web-subscription flows • Work with RevenueCat, FunnelFox, Web2Wave, or equivalents • Connect ad spend, subscription data, and backend revenue into unified reporting • Identify and solve tracking breaks • Translate performance data into creative inputs and hypotheses • Collaborate with Creative Strategists to prioritise tests, define success metrics, and interpret results • Maintain tagging systems and structured learning logs • Lead performance reviews and explain platform limitations and tracking realities to clients • Maintain feedback loops across performance, creative, CRM, and product teams

🎯 Requirements

• 3+ years in mobile performance marketing or app growth • Hands-on experience with Meta (App campaigns) • Hands-on experience with Google App Campaigns • Hands-on experience with Apple Search Ads • Hands-on experience with TikTok Ads • Experience using MMPs such as AppsFlyer, Adjust, or Singular • Demonstrable experience scaling subscription apps or trial-based products • Deep comfort with attribution ambiguity and signal constraints • Strong commercial judgement - you think in payback, not just CPI • Comfortable working with SKAN • Comfortable working with AEM • Comfortable working with CAPI / server-side tracking • Able to debug tracking and event mapping issues logically • Structured, analytical thinker • Clear communicator in client settings • Not reliant on creative to save performance

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