Lifecycle Specialist, Digital Success – Expansion

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Apollo.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Apollo. io is an all-in-one sales platform designed to streamline and enhance sales operations from lead generation to deal management. The platform offers tools for contact and account search, scores and signals analysis, inbound optimization, sales engagement, and more, leveraging AI and a living data network for comprehensive sales intelligence. Apollo. io is ideal for sales professionals, marketers, and revenue operations teams aiming to enhance productivity and efficiency by automating workflow tasks and integrating CRM systems. With a focus on improving sales performance through analytics and conversation intelligence, Apollo. io helps businesses find the right leads at the right time, nurture those leads effectively, and close deals efficiently.

📋 Description

• Build and launch lifecycle campaigns • Implement Customer Journey campaigns in our engagement tools across email, in-app, SMS, and push. • Configure segments, triggers, and workflows based on definitions from your manager and cross-functional partners. • Own QA for your campaigns, including audience checks, testing, link and tracking validation, and monitoring for issues after launch. • Operationalize the unmanaged customer journey • Translate customer/lifecycle journey maps into concrete programs and assets, such as welcome flows, activation nudges, reactivation series, and expansion prompts. • Maintain and update the catalog of live journeys, including documentation, naming conventions, and change logs. • Monitor health signals and triggers • Work with Data and Ops to make sure the right events and properties are flowing into lifecycle tools for targeting and reporting. • Regularly review signal and trigger performance, such as log-in activity, credit usage, feature adoption, and seat changes, and flag issues or opportunities to your manager. • Partner on content and playbooks • Collaborate with Lifecycle Marketing, Support, GTME, and Sales to translate playbooks into lifecycle messages, templates, and sequences. • Gather feedback from customer-facing teams on what is working and help roll those learnings back into programs. • Support experimentation and reporting • Help set up and run experiments across subject lines, offers, flows, and channels. • Pull and organize basic performance data from lifecycle tools and analytics platforms and contribute to campaign and program readouts. • Track and share standard metrics for your programs, such as open and click rates, conversion to key actions, and impact on usage or seats. • Keep the system running smoothly • Proactively identify issues, such as overlapping campaigns, conflicting rules, or stale content, and suggest improvements. • Help maintain consistent processes, documentation, and quality standards across the Digital Success & Expansion pod.

🎯 Requirements

• 2 to 5 years of experience in B2B SaaS in roles such as Customer Success, Digital Customer Success, Account Management, Sales, Lifecycle marketing, Marketing operations, growth operations, scaled customer success, Customer Support, or a similar execution-focused role. • Hands-on experience building and launching campaigns in lifecycle or engagement tools, for example Customer.io, Braze, Iterable, HubSpot, Salesforce, Totango, Churnzero, Gainsight or similar platforms. Experience with Claude Co-work a plus! • Comfortable working with segments, triggers, and event data, and able to spot issues in targeting or logic • Strong attention to detail and quality. You care about accurate audiences, clean execution, and clear documentation. • Analytical mindset. You can read dashboards, compare performance across variants, and summarize what you are seeing in simple, clear language. • Communicate clearly in writing and are able to draft or refine short lifecycle messages, and you are open to feedback that helps improve copy and outcomes. • Collaborative and inclusive teammate who engages well in a remote-first environment, listens to diverse perspectives, and focuses on solutions. • Seek feedback from your manager and peers, while looking for opportunities to grow your skills. • Curious about AI-native workflows and interested in using AI tools to speed up production and make customer experiences more relevant.

🏖️ Benefits

• equity • company bonus or sales commissions/bonuses • 401(k) plan • at least 10 paid holidays per year • flex PTO • parental leave • employee assistance program and wellbeing benefits • global travel coverage • life/AD&D/STD/LTD insurance • FSA/HSA and medical, dental, and vision benefits