Creative Director

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Apothékary™

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Apothékary™ is a company specializing in offering holistic health solutions through natural and organic products. Their line includes tinctures aimed at stress relief, metabolic health, cognitive support, and alcohol alternatives. Apothékary™ emphasizes natural healing through herbal medicine, providing remedies like the Blue Burn™ for metabolic support and Mindcraft™ for cognitive enhancement. They are committed to using sustainably sourced, certified organic ingredients, and their products are designed to support wellness from the inside out.

📋 Description

• Own the long-term evolution of the Apothékary brand, translating the founder's vision into a scalable brand strategy and positioning • Serve as guardian of brand identity and style guide across all touchpoints (advertising, digital/social, packaging, ecommerce, retail, experiential) • Together with Brand Marketing, define brand architecture, messaging pillars, and key attributes for each launch, informed by consumer/cultural insights and competitive landscape • Drive creative excellence and strategic rigor across all campaigns, ensuring work delivers against brief and brand strategy • Lead conceptualization and execution of digital ad and email campaigns (Meta, Google, TikTok, Email, SMS), optimizing performance through data analysis and A/B testing • Own end-to-end photo/video production — concepting, mood boards, shot lists, talent/location sourcing, and on-set direction • Own creative footprint and execution for all printed branded assets, including product packaging, mailers, branded retail print, direct mail, retail visual merchandising, etc. • Support Social team with creative designs to ensure cohesive brand identity across all organic and paid touchpoints. • Manage and mentor a team of internal designers and external partners to set priorities, assign resources, and coach for growth • Lead brainstorms and build processes that maximize speed, iteration, and quality across paid, owned, and earned channels • Partner with marketing, product, and digital teams to shape and execute world-class, strategy-led creative • Present creative concepts and rationale to leadership and stakeholders • Track campaign performance (engagement, conversion, brand sentiment), reporting insights and optimization plans • Manage the creative budget for maximum impact and cost-effectiveness

🎯 Requirements

• Bachelor’s and/or Masters degree in Design, Marketing, Advertising, Communications or related field • 8+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space • An outstanding portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on web, print, packaging, retail etc. • Proven success of having demonstrated creativity and innovation with working knowledge of retail, DTC, and social media, emerging platforms and the evolving media landscape • The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership • Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment • A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work. • Experience in Adobe Creative Suite, Canva, Figma • Proficient in Google Suite • Unquestionable ethics that drive leadership and behavior. • Passion for wellness community and herbal medicine and a vision on how to connect with consumers in ways that have never been done before • Bonus Skills: • Combination of in-house and agency experience • Experience in beauty and/or wellness industry • Familiar with Japanese heritage and design aesthetic

🏖️ Benefits

• $150,000 - 180,000 annual salary, depending on experience • Comprehensive health, dental and vision plans • 15 PTO days • 12 monthly paid Mental Health Days in addition to PTO • Ability to earn equity options • Monthly Apothékary product stipend