Creative Director, Copy

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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RP3 Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

🤝 B2B

👥 B2C

📱 Media

B2B • B2C • Media

RP3 Agency is a strategically-led creative agency dedicated to unlocking the full potential of brands through data-driven strategies and immersive storytelling. Established in 2009, they focus on creating meaningful content and design that resonates, while also providing media planning and digital solutions for their clients. With a strong belief in the power of good, RP3 Agency aims to foster great relationships and results, serving a diverse clientele in various sectors including financial services and education.

📋 Description

• Define Creative Vision • Translate brand strategy, audience insight, and cultural context into clear creative territories and integrated campaign platforms. • Set a distinctive creative point of view for brands and ensure it can stretch across paid, owned, earned, social, experiential, and emerging channels. • Guide teams beyond the first expected answer toward ideas that are original, useful, and emotionally resonant. • Help shape the long-term creative vision, standards, and capabilities of the agency. • Lead Concept and Verbal Excellence • Lead creative development from brief through production across multiple accounts, teams, and workstreams. • Review, edit, and elevate concepts and copy—from campaign platforms, naming, and voice systems to headlines, scripts, social, digital experiences, and long-form storytelling. • Protect a clear brand voice and conceptual throughline as ideas adapt across channels, formats, audiences, and moments. • Partner with strategy, account leadership, media, production, technology, and project management to make ambitious ideas real. • Inspire and Develop Talent • Mentor Associate Creative Directors, Senior Art Directors, Senior Copywriters, and emerging creative leaders. • Build high-performing teams through clear expectations, regular feedback, coaching, and opportunities to grow. • Help identify, recruit, onboard, and retain exceptional creative talent and trusted external partners. • Model curiosity, accountability, resilience, and respect—especially when timelines are tight and the work is still evolving. • Build Client Confidence • Serve as a senior creative advisor who understands the client’s business, brand, audience, and competitive landscape. • Frame, present, and sell ideas with a compelling narrative, strategic rationale, and confidence about how they will come to life. • Navigate feedback and complex stakeholder dynamics while protecting the idea, improving the work, and building trust. • Guide clients through creative risk, production choices, and new technologies with clarity and sound judgment. • Drive Agency Growth • Lead and contribute to pitches, organic growth opportunities, agency marketing, awards submissions, and thought leadership. • Identify shifts in culture, consumer behavior, platforms, production, and technology that can create an advantage for clients and RP3. • Help evolve RP3’s creative offerings, processes, partnerships, and reputation in ways that support sustainable growth. • Represent the agency with credibility in client rooms, industry forums, awards programs, and professional networks. • Champion Responsible Innovation • Set a practical vision for using AI to support research synthesis, divergent concepting, message exploration, voice prototyping, copy variations, and presentation development. • Teach teams to prompt with strategic intent, interrogate generic output, verify facts and claims, and rewrite until every word feels specific, human, and on brand. • Establish review standards for accuracy, originality, bias, disclosure, brand safety, client confidentiality, intellectual property, and usage rights. • Know when AI adds value, when traditional craft or production is the stronger choice, and how to distinguish exploratory comps from approved final assets.

🎯 Requirements

• A portfolio demonstrating breakthrough conceptual thinking, exceptional copy and storytelling craft, creative leadership, and impactful integrated campaigns. • 10+ years of agency or integrated marketing experience, including meaningful creative leadership responsibility. • A track record of leading multidisciplinary teams, major client relationships, and integrated work from brief through production. • Deep expertise in copywriting, brand voice, campaign platforms, scripts, naming, narrative, and the verbal side of creative strategy—paired with strong visual judgment. • Demonstrated success creating work that earns attention, builds brands, and drives measurable business results. • Experience mentoring senior talent, developing creative leaders, and raising the quality of a department—not only individual assignments. • Strong understanding of how creative strategy, craft, channels, production, and measurement work together. • Curiosity about culture, technology, platforms, and evolving audience behavior, paired with the judgment to separate signal from novelty. • Hands-on experience using AI-assisted writing and research tools to expand exploration and speed iteration, with disciplined editorial judgment and responsible-use practices. • Exceptional communication, collaboration, presentation, prioritization, and leadership skills.

🏖️ Benefits

• Hybrid flexibility - RP3 is headquartered in Bethesda, Maryland, so if you are DMV-based, that is definitely a bonus — but not a barrier. If you can get here by train, plane, or automobile, you are in the running. We want the right person, wherever they are. • A culture built on curiosity, kindness, accountability, and wildly original thinking • Company-paid health, life, short-term disability, and long-term disability insurance • Employee-paid dental and vision plans • 401(k) with immediate employer match • Inclusive, world-class family leave policy • Generous PTO - including Annual Leave, Sick Leave, Paid Holidays, Personal Time, and Karma Days • Summer Fridays - we shut down at 2 PM every Friday from Memorial Day to Labor Day • Voluntary benefits including commuter benefits and pet insurance