Creative Director

🕒 May 5

🇺🇸 United States – Remote

💵 $149.5k - $175k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Set and evolve Boulevard’s creative vision across all channels and touchpoints. • Translate brand strategy and positioning into compelling, high-impact creative. • Lead the development of large-scale brand campaigns and always-on creative systems. • Build and scale a high-performing in-house creative team. • Operate as a player-coach, providing hands-on creative direction while mentoring the team. • Establish and uphold a high bar for creative quality across all outputs. • Own and evolve Boulevard’s visual identity system. • Partner closely with teams to bring unified storytelling to life. • Collaborate with Product Design for a cohesive brand experience. • Lead creative reviews and provide actionable feedback. • Manage collaborations with external agencies and production partners. • Explore AI-powered tools to increase speed and scale output while maintaining high craft standards. • Continuously explore new formats and channels to keep Boulevard’s brand fresh. • Ensure creative work drives measurable business impact across awareness, engagement, and customer experience.

🎯 Requirements

• 10+ years of experience in creative leadership roles. • 5+ years leading and developing multidisciplinary creative teams. • Strong strategic instincts to connect brand and creative decisions to business outcomes. • Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building. • Experience building and scaling creative systems, not just one-off campaigns. • Curiosity and hands-on experience with AI-powered creative tools and workflows. • Proven ability to lead concept development from insight to execution across multiple formats and channels. • Strong communication and storytelling skills. • Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams. • Ability to balance bold, conceptual thinking with operational rigor and executional excellence. • Experience working with and managing external agencies and production partners. • Experience in video, motion, and emerging creative formats. • Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote work with a monthly work from home stipend. • Family planning resources and specialized support programs. • Equity to get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.