Paid Ads Specialist – Contractor

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Apres Nail

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

Apres Nail is a beauty brand and online retailer specializing in professional and at-home nail products, including Gel Couleur polishes, Gel-X nail tips, signature kits, and curated bundles. The company operates an e-commerce store with a membership program (Aprés Key) that offers discounts and free shipping, and it provides training and certification through Aprés University to educate and certify nail technicians. It markets directly to consumers via its website and social media, promoting best-sellers, deals, and product bundles.

📋 Description

• Own end-to-end planning, execution, and optimization of paid media campaigns across Google, Meta, Amazon Ads, TikTok Shop, Walmart, Target+, Pinterest, Reddit, and other Marketplace channels. • Develop full-funnel acquisition and retargeting strategies tailored to platform, audience, and product category. • Manage and scale multi-million–dollar budgets with an ROI-driven approach, leveraging testing frameworks to improve efficiency and performance. • Build and launch campaigns, including structuring accounts, setting bids, refining product feeds, and developing segmentation strategies. • Lead advertising strategy across marketplace channels (Amazon, TikTok Shop, Walmart, Target+, etc.), ensuring strong visibility, efficient spend, and conversion growth. • Partner with Marketplace and eComm teams to align advertising with inventory, launches, merchandising, and promotional calendars. • Analyze performance across all channels to identify opportunities, risks, and growth levers. • Build dashboards, performance reports, and forecasting models to communicate insights to marketing, leadership, and cross-functional partners.

🎯 Requirements

• 5–6+ years of hands-on paid performance experience in beauty, CPG, retail, or another high-growth DTC brand. • Proven success managing and scaling multi-million–dollar annual budgets across Google and Meta. • Strong experience executing campaigns across Amazon Ads, marketplace ad platforms, TikTok Shop, Pinterest, and/or Reddit. • Deep understanding of full-funnel strategy and how to activate awareness, consideration, and conversion tactics. • Familiarity with Triple Whale for attribution, reporting, and performance analysis. • Analytical mindset with proficiency in performance measurement, attribution, and forecasting. • Experience navigating product feeds, SEO/SEM best practices, and marketplace merchandising considerations. • Exceptional communication skills and the ability to collaborate cross-functionally with creative, merchandising, operations, and executive teams. • Ability to lead strategic initiatives, take ownership, and manage projects in a fast-paced environment. • Passion for beauty, consumer products, and emerging digital marketing trends.