Senior PPC Specialist – Google Ads, YouTube

🕒 2 days ago

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Newsmatics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

🤖 Artificial Intelligence

🔌 API

📱 Media

Artificial Intelligence • API • Media

Newsmatics is an AI-powered Data-as-a-Service company that transforms global news into structured, bias-aware, and scalable intelligence. It operates a large real-time news indexing system and a distribution platform (EIN Presswire), providing enriched metadata, sentiment and trend analysis, misinformation detection, and RESTful APIs for developers, analysts, and researchers. Newsmatics also powers a network of hyperlocal news sites and tools for press distribution, media literacy, and media intelligence applications.

📋 Description

• Take ownership of Google Ads and YouTube campaign setup, management, optimization, and review • Manage Newsmatics’ main Google Search and YouTube advertising accounts • Review existing account structures and identify opportunities for improvement, scaling, and innovation • Plan and launch campaigns based on agreed business and marketing priorities • Monitor campaign performance and recommend practical optimization steps • Advise on audience targeting, campaign structure, bidding, ad placements, YouTube formats, and performance tracking • Support paid advertising focused on EIN Presswire promotion, lead generation, and brand visibility • Work with Tableau, GA4, and other reporting tools as part of the performance evaluation process • Participate in online meetings with Newsmatics representatives and the in-house marketing and communications team • Help bring greater structure, consistency, and performance focus to our paid advertising activities

🎯 Requirements

• Proven experience managing Google Ads campaigns independently, from setup through optimization and performance review • Experience with Google Search campaigns and YouTube advertising formats • Ability to review account structures and identify practical opportunities for improvement and growth • Strong understanding of audience targeting, campaign structure, ad placement, bidding, YouTube formats, and conversion tracking • Ability to connect campaign performance with business goals such as lead generation, EIN Presswire promotion, and brand awareness • Confidence working with a significant advertising budget • Ability to provide clear, practical, and data-informed recommendations • Experience with Tableau or similar reporting tools is an advantage • Experience with U.S. and global market campaigns • Confidence working independently in a remote environment • Clear communication style and ability to collaborate with marketing, content, design, multimedia, and social media specialists.

🏖️ Benefits

• Long-term cooperation with a growing global product • Fully remote position • Opportunity to work with a significant advertising budget • Freedom to apply your expertise and influence the paid advertising strategy • Flexible, collaborative, and international work environment • Opportunity to support a growing global portfolio of media and technology brands • Join a small, highly capable team with strong academic and professional backgrounds