Apricot
11 - 50 employees
Founded 2024
Apricot is a a non profit sourcing firm working with displaced and underserved talent from MENA.
Social Media Generalist
Job not on LinkedIn
🕒 Yesterday
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Apricot
11 - 50 employees
Founded 2024
Apricot is a a non profit sourcing firm working with displaced and underserved talent from MENA.
📋 Description
• Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest. • Create and maintain a rolling content calendar (target: 2–3 posts per week per platform). • Establish baseline KPIs and reporting structures to track growth and engagement. • Manage the Pinterest strategy for New Dawn. • Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts). • Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn. • Manage the Pinterest execution for New Dawn. • Manage daily posting schedules across all priority platforms. • Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche. • Monitor analytics weekly to identify trending topics and adjust strategy accordingly. • Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture. • Maintain flexible, informal communication channels to ensure steady workflow.
🎯 Requirements
• 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors. • Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. • Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar). • Comfortable using AI tools for content ideation or workflow efficiency. • Ability to pull and interpret social media analytics data. • Strong written English skills (native or near-native fluency required).
🏖️ Benefits
• Health insurance • Flexible work arrangements • Professional development opportunities
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