Senior Marketing / Media Specialist

🔥 28 minutes ago

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Aptive Resources

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🎖️ Defense

📦 Logistics

📣 Marketing

Defense • Logistics • Marketing

Aptive Resources is a management consulting firm based in Alexandria, Virginia, specializing in providing innovative solutions to federal government agencies, particularly in veteran and civilian health sectors. With a strong focus on performance optimization, human capital, and data analytics, Aptive aims to improve the quality and accessibility of health care services for veterans and the general public. The company utilizes technology and human-centered services to bridge divides and enhance public service delivery for multiple agencies, including Veterans Affairs, Defense, and others.

📋 Description

• Design and implement a comprehensive outreach and communications strategy for VHA AI Education Hub developments, milestones, and resources across the Veterans Health Administration enterprise • Develop interactive digital media assets, including web-based modules, animations, and data visualizations • Collaborate with Hub leadership, subject matter experts, and VA stakeholders to translate complex AI and healthcare concepts into clear, accessible communications • Manage and maintain the AI Education Hub web presence, keeping content current, Section 508 compliant, and usable across devices and VA network environments • Produce and edit videos, infographics, newsletters, and presentations for VA intranet portals, email campaigns, and leadership briefings • Track, analyze, and report outreach performance using analytics tools and provide data-driven recommendations to improve engagement and communication effectiveness

🎯 Requirements

• Minimum of 8 years of professional experience in marketing, digital media production, interactive design, or a closely related communications field • Bachelor's degree (BA/BS) in Marketing, Communications, Graphic Design, Digital Media, Computer Science, or a related discipline is required • Must be able to obtain and maintain a VA Personal Identity Verification (PIV) card and satisfy background investigation requirements for VA systems and facilities • Must be legally authorized to work in the United States without current or future sponsorship • Proficiency in graphical design tools such as Adobe Creative Suite and Figma • Proficiency in front-end programming languages such as HTML, CSS, and JavaScript • Federal agency, government healthcare, or VA/DoD experience strongly desired • Experience with Section 508-compliant digital content and federal accessibility standards desired • Familiarity with VA intranet platforms such as SharePoint, TMS learning management systems, or VA.gov desired • Experience communicating artificial intelligence, data science, or health technology concepts to non-technical audiences desired • Experience using web analytics platforms such as Google Analytics or Adobe Analytics desired • Knowledge of federal plain language standards and the Plain Writing Act desired

🏖️ Benefits

• Equal opportunity employer • Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply • Talent Community notifications about new job opportunities, company news, and upcoming career events