Social & Content Marketing Lead

Job not on LinkedIn

🔥 1 hour ago

🌐 United States, Canada – Remote

infoinfo

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

Where this job comes from

Posted on Arc's careers page, not through a job board

First seen by Remote Rocketship 1 hour ago

Logo of Arc

Arc

5001 - 10000 employees

Founded 1825

🏭 Manufacturing

👥 B2C

🏨 Hospitality

💰 $68M Private Equity Round - Arc on 2015-02

Manufacturing • B2C • Hospitality

Arc is a world-leading tableware and glassware manufacturer that has been 'beautifying tables around the world' for more than 200 years. The Group designs and produces everyday innovative and sustainable glass solutions for eating, drinking and home experiences through brands such as Luminarc, Arcoroc, Cristal d'Arques Paris and Chef&Sommelier. Arc serves both consumers and professional customers (mass distribution, hotels, restaurants, bars and cafes, wine merchants, collective catering), operates production sites in France, the United States, China and the United Arab Emirates, manufactures over 4 million items daily, employs about 6,100 people (3,750 in France) and reported €688 million in sales in 2024. The company is also engaged in circular-economy initiatives, offering sustainable glass containers as alternatives to single-use plastics.

📋 Description

• Manage and grow company and founder social media channels, primarily LinkedIn and secondarily X • Own social media strategy and execution end to end • Refine Arc’s brand positioning and brand voice • Create social content pillars and translate them into compelling copy and content • Create and execute long-form and multimedia content marketing programs, including blogs, newsletters, webinars, and customer case studies • Design and produce images, videos, infographics, and other creative assets for social and content marketing • Partner with Sales and Product to understand the ideal customer profile and translate customer needs and stories into engaging content • Use data to test, measure, and optimize content • Share learnings with team members to inform sales messaging and other marketing activities • Coordinate with external go-to-market vendors as needed • Support event marketing and other sales and marketing activities

🎯 Requirements

• 8+ years of professional Social and Content Marketing experience for B2B technology products or services, ideally for an Enterprise audience • Demonstrated track record of owning and growing social channels and content programs from scratch to scale in an early stage company • Strong understanding of major social platforms and the content that performs on each, particularly LinkedIn • Experience ghostwriting for founders or other executives • Excellent copywriting skills in both short- and long-form content formats • Proficiency designing and editing creative assets in Figma, with the help of AI tools as needed • Highly autonomous and comfortable with the fast pace and ambiguity of a startup environment • Ability to execute and get results with minimal direct supervision and no existing playbook • Direct experience with marketing for a restaurant or hospitality technology audience is a strong plus

🏖️ Benefits

• Opportunity to shape the brand voice and build the social and content marketing playbook for an early stage company • High-impact, high-autonomy role • Opportunity to work on AI solving a high-stakes problem for local businesses and their employees and customers

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